Bunchball is founded with an initial focus on developing casual games. After working in this area for a year, Bunchball founder Rajat Paharia realizes there is enormous potential in taking the well-understood mechanics that make games compelling and applying them to non-gaming sites and online properties. He names the concept “Gamification," and an industry category is born.
Bunchball introduces Nitro, the industry's first gamification platform. The pioneering solution is cloud-based and delivered as a service, so implementation and ongoing management are simple and cost-effective.
Bunchball expands its client roster, helping top-tier brands like Comcast and USA Networks understand how gamification can drive customer engagement to grow revenues, build brand awareness and enhance customer loyalty.
Jim Scullion, noted Silicon Valley investor and entrepreneur, joins Bunchball as CEO.
Bunchball also launches Nitro Analytics, a powerful analytics engine, and establishes a partnership with leading loyalty provider Maritz to “gamify” customer loyalty and employee engagement.
Bunchball Nitro, now available as Ver. 3.5, serves more than 70 million unique users and 2.3 billion actions per month.
Bunchball announces it has doubled its customer base in the past year, adding Bravo, Playboy and other leading brands to its roster.
In August, Nitro for Salesforce launches on Salesforce.com's AppExchange in advance of Dreamforce 2011, where Bunchball's gamification solution for Salesforce customers wins the AppQuest '11 competition.
In March, Bunchball unleashes a new version of Nitro -- codenamed Flamethrower -- that continues the company's pioneering history by introducing personalization to gamification.
A partnership with Jive Software produces the Jive Gamification Module to bring personalized gamification to the Jive social business platform.
In another industry first, Bunchball Labs is established to quantify the business impact of gamification.
To help customers quickly gamify their online experiences, Bunchball launches a series of Integrated Nitro Solutions designed to provide out-of-the-box gamification to solve specific business problems. Bunchball also debuts Nitro Connectors to integrate Bunchball solutions with leading enterprise applications and tools.
After five years of R&D and 44 releases, Bunchball Nitro remains the industry's leading gamification platform, with a growing number of enterprises relying on Bunchball's gamification solutions to enage customers and employees. New customers include: T-Mobile, AMD, Intuit, NetApp, Cisco, Toyota, Bluewolf, MTV and more.