Bunchball brings gamification to Adobe’s digital marketing suite | VentureBeat
It’s not as sexy as landing Playboy as a customer. But Bunchball is moving further into enterprises with its gamification technology, which makes non-game web sites more interesting by making them game-like. Today, Bunchball is integrating gamification analytics into Adobe’s Digital Marketing Suite.
Gamification is a hot trends, as various businesses seek to benefit from the same kind of engagement from users that gaming apps see. At the Enterprise 2.0 conference, Bunchball announced it has joined the Adobe Genesis partner ecosystem. Adobe will gather in-depth analytics around gamification initiatives so that it can enhance user experiences and improve audience engagement…