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Missions, Leader Boards, News Feeds Style “Rio” Sweeps Site

Missions, Leader Boards, News Feeds Style “Rio” Sweeps Site

Rajat Paharia

04/12/2011

All this sounds pretty standard for a movie partnership until you discover that the “Make Your Way to Rio” sweepstakes site has been gamified, or populated with popular concepts taken directly from the world of gaming and applied to site features.

 

Chiquita’s “Make Your Way to Rio” site, with gamification powered by Bunchball, is featured in this article in Promo - a good write up on how game mechanics are being used to drive engagement and participation with the content.

Missions, Leader Boards, News Feeds Style “Rio” Sweeps Site

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