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Start-Ups And Corporations Alike Having Fun With Gamification - VentureWire

Start-Ups And Corporations Alike Having Fun With Gamification - VentureWire

Rajat Paharia

09/02/2011

 

Once the domain of lone California start-up Bunchball Inc., the so-called #gamification sector—which aims to apply game mechanics to non-game environments—is growing fast. A slew of major corporations have gamified portions of their operations to spur frugality, productivity, safety and other desired behaviors in employees and customers.

 

Great article by Lizette Chapman in Dow Jones VentureWire about gamification. 

Start-Ups And Corporations Alike Having Fun With Gamification - VentureWire

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