Gamification Blog

Lessons in Motivation from the Super Tuesday Primary to the Workplace

John Andrews

03/04/2016

Without firing up a debate about what the presidential primary results from Super Tuesday do, or do not, portend, I’d like to make one simple observation: Voter turnout is up for Republican candidates.

What can we learn from that? How can those lessons be applied to business?

  1. When people are motivated, they act. As we all know, voting is optional, and primaries, in particular, rarely draw crowds. Even so, ABC News reported that this year, turnout among GOP voters surpassed 2012 records in 11 of the 12 Super Tuesday states. (The exception was Vermont.) At Bunchball, we know that given the right motivation, people will take action. But what constitutes the “right motivation?” The answer to that can be tricky because…
  2. Motivation is personal. Super Tuesday voters flocked to the polls for a variety of different reasons. Likewise, different employees are likely to be motivated in different ways. Over the years, studies have shown that people respond most to what are called intrinsic motivators. When you're intrinsically motivated to accomplish something, you have an internal desire to achieve it; you'll initiate the activity for its own sake, because it's interesting and satisfying in itself. The most powerful intrinsic motivators are Autonomy –“I control,” Mastery –“I improve,” Purpose –“I make a difference,” Progress –“I achieve” and Social interaction –“I connect with others.”
  3. Increased engagement isn’t enough, though; analytics are essential. Super Tuesday marked one day in a long national campaign season. Now, the winning candidates have to build on their successes and continue to attract voters in future contests. Data will help enormously. The more information campaigns have about voters, the better campaign operatives can craft messaging, pinpoint resources and broaden their candidate’s appeal. The same is true for your organization. Getting people engaged is great –but it’s not enough. You need to glean insights from all that engagement, and then use those insights to make better business decisions. Our digital engagement platform integrates gamification and big data analytics with your existing systems of record to generate what we at Bunchball call “performance enhancing data.” With performance enhancing data guiding you, you won’t just be motivating employees to act; you’ll be motivating employees to act in ways that have a positive impact on the bottom line.
  4. You need to keep your eyes on the prize. All aspects of a presidential campaign are directed on one objective: being POTUS. When you implement a digital engagement platform, you’ll need that same kind of focus. You’ll have to tie increased engagement to business goals. Performance enhancing data makes that easy. It enables you to motivate consistent participation aimed at specific performance improvements.

What does large voter turnout truly mean for Republican candidates? Only time will tell. Fortunately, your business doesn’t have to be so passive and uncertain. With performance enhancing data, you’ll not only be able to increase engagement, but also direct that engagement toward very specific business outcomes.  Want see how that might work?  We can help, contact us for more information. 

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