Marley Ventures, Inc.
Client goal: How to build an online platform tied into the One Love Foundation - a global social community with a simple mission: "do good" in honor of Bob Marley's vision of hope and unity. The online presence should encourage "young gongs" to join the website and "strike the hammer" for charities, causes and ideas that can change the world.
Solution: 1Love.org and the 1Love.org Facebook page are dedicated to continuing Bob Marley's mission of giving back to communities through charitable donations for sustainable and responsible living. Registered users earn points and receive virtual badges for participating in the 1Love.org movement and completing "Marley Missions." Marley Missions include planting a small garden, offering advice to someone in need or donating to the "Invisible Children" charity. Earned points can even be redeemed for real-world Bob Marley products and "archival" Marley music, photos and video.