Promoting products & the Rio film launch
Goal: Increase Chiquita product sales in stores—and ticket sales online and at the box office—by harnessing excitement about the Rio film launch.
Solution: To cultivate a strong consumer association between Chiquita products and the Rio brand with interactive games and sweepstakes, Chiquita partnered with Bunchball.
Step #1: Introduce family-friendly interactive games on the “Make Your Way to Rio” site, tempting users with prizes, like gift cards and a trip to Rio de Janeiro.
Step #2: Engage players with a “virtual passport” and the ability to earn badges for watching movie clips, sharing recipes, downloading coloring pages, and more.
Step #3: Reward every badge earned with a sweepstakes entry to encourage repeat and extended site visits.
Benefits: Built excitement for the Rio film launch and Chiquita products and engaged entire families.