Goal: Make a successful online community even better with more sustained activity and deeper connections between members.
Challenge: Eloqua, a wholly-owned subsidiary of Oracle, provides marketing automation and revenue performance management software. They needed to drive participation and engagement in Eloqua Topliners, a Jive Software powered community for marketing and sales professionals, their target customers.
Solution: Eloqua took gamification beyond badges to a whole new level with Nitro for Jive.
Step 1: Add the Jive Advanced Gamification Module, powered by Bunchball, to Eloqua Topliners.
Step 2: Define levels that community members unlock through activities that add value.
Step 3: Reward points for interaction and contribution quality, based on peer feedback.
Step 4: Create “mini communities” through leaderboards that show participants who is above and below them.
Step 5: Make it easy to share earned badges and build a reputation on networks like LinkedIn.
Results: An already active community experienced a sustained 55% increase in average active users. Technical support requests declined as members found quality answers on community boards.