Scooby Doo as kids say, and as they do—with online adventures and products!
Goal: Invite a new generation of young Scooby-Doo’ers to join an online adventure, and re-animate a classic cartoon.
Solution: To introduce an interactive digital reward program where kids can play online sleuths, Kids WB and Bunchball created the Zoinks Points reward program.
Step #1: Reward Zoinks Points every time Scooby-Doo fans purchase a DVD, toy, or videogame.
Step #2: Allow kids to unlock bonus online content with their Zoinks Points—such as Scooby games, interactive storybooks, coloring pages, craft projects, and audio mysteries.
Step #3: Also exchange rewards to reward kids to play online in “Scooby World” with show characters, virtual goods, and Scooby art.
Benefits: Deeply engaged the web-savvy generation and sold more Scooby-Doo products.