Top Chef Fan Favorite
Top Chef Texas, Bravo
Client goal: Continue to engage Top Chef viewers and online participants from previous seasons, while rewarding the most loyal and passionate viewers who tune in.
Solution: The Top Chef Texas "Fan Favorite" game lets players select their favorite Chef and join that Chef's team. Players earn points for themselves - and their favorite Chef - by watching Top Chef Texas videos, reading blog posts, and participating in the Tweet Battle. Live voting by text, online or phone also helps earn points for players and their selected Chef. Points help boost their Chef towards the $10,000 Fan Favorite prize. Points are also used to stock up on virtual goods for virtual kitchens as well as towards entries in the grand prize giveaway - a Texas Foodie Tour. Each week includes new challenges to advance your favorite Chef and earn more points for your own account.
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