Goal: Boost traffic on Victoria's Secret PINK Nation site and build deeper customer engagement.
Solution: Pair up with Bunchball to create "Fashion Show Sweeps", a contest where site visitors earn points to win a trip to the Victoria's Secret Fashion Show.
Step 1: Urge site visitors to provide contact info and interests and sign up for the Sweeps, by awarding points.
Step 2: Reward additional points when users play daily trivia and clicking to learn more about the PINK brand.
Step 3: Encourage visitors to promote the contest on Facebook and earn more points.
Results: Dramatically increased frequency and length of web visits to PINK Nation's wite-while gaining access to customer data, social networks, and community size.