WB Success Story
This reward program's got perks.
Goal: Increase traffic to Warner Brothers’ online destination, and boost content consumption of film, television, and music properties.
Solution: Create an interactive, Bunchball-powered Insider Rewards Program—to drive loyalty among existing and new fans of Warner Brothers’ content.
Step #1: Award points and merchandise credits to users who sign-up for the free rewards program on Warner Brothers’ site.
Step #2: Encourage users to win additional rewards when they play online games, post reviews, view trailers, and purchase Warner Brothers movie tickets.
Step #3: Increase brand awareness by exchanging credits for virtual goods, like ringtones and wallpaper prizes—and points for Blu-ray DVDs, digital downloads, and Warner Brothers merchandise.
Benefits: Gained a 360° view of customers while dramatically increased user generated content, sales of WB products, and traffic to movie sites.