Wendy’s Fry-For-All

Client goal: Create a highly engaging campaign that built awareness for Wendy's Natural Cut Fries while influencing trial and in-store purchase.

Solution: For the roll-out of this new product, Wendy's and Bunchball created a "Fry-For-All" promotion on the official Wendy's Facebook page. By participating in the game, all users received free Wendy's Natural Cut Fries while entering to win prizes like an iPad and Nintendo Wii. When choosing to participate, users posted a small box of virtual fries to their Facebook wall, and encouraged their friends to "pick" a fry from their box. Each time a fry is picked, both the user and their friend entered themselves into the sweepstakes. When a box is emptied, a coupon for a free box of fries is unlocked, and the user is encouraged to go to the next level and "unlock" a larger box of fries. By posting this promotion to their Facebook stream, participants also became a viral marketing team for the rollout of Wendy's Natural Cut Fries.