Goal: Motivate young people with chronic illnesses to start an exercise program and stick with it long enough to realize the benefits and motivate themselves.
Challenge: Hopelab is a non-profit social enterprise dedicated to improving the health of tweens and their families. They needed an external motivator to get tweens with health issues moving.
Solution: Zamzee is an engaging, interactive digital experience and monitor created by HopeLab to help kids fight obesity, heart disease and diabetes by incenting teens and tweens to exercise more.
Step 1: Wear the Zamzee device or carry it in a pocket to monitor physical activity throughout the day.
Step 2: Plug the device into a computer and upload data to an online personal profile and check progress toward personal and team goals.
Step 3: Earn points that can be redeemed for virtual goods and real-world rewards or donated to a cause.
Step 4: Sustain behavior change with increasing intensity of challenges and levels that unlock new badge and rewards.
Results: An initial pilot study showed that kids using the Zamzee device and website were about 30% more active than those who did not. That’s the equivalent of running an extra marathon each month. Further study saw a 59% increase in participants' moderate-to-vigorous physical activity, and a positive impact on biological risk factors associated with heart disease and diabetes.