White Papers

Gamification 101: An Introduction to the Use of Game Dynamics to Influence Behavior

Gamification 101

In this whitepaper, you'll learn how you can use gamification to engage your customers, employees and partners.

Your customers are hungry for reward, status, achievement, competition and self-expression, and they'll go out of their way to engage with the businesses that give it to them. Gamification uses proven techniques from game design to satisfy your customers and engage them with your content, community or brand, while simultaneously driving meaningful value for your business. Learn how you can use gamification to engage your customers in this complimentary whitepaper. The topics covered include:

  • The business value of gamification
  • How and why gamification motivates user behavior
  • Use cases of successful gamification initiatives
  • Game mechanics - the building blocks of gamification

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