Zamzee
HopeLab
Client goal: Drive positive health behavior in young people, fighting chronic illnesses like cancer, obesity, and depression. However, since tweens are not intrinsically motivated to exercise, HopeLab aims to use games and connected devices to create the most effective motivational methods.
Solution: The Zamzee device is worn on a belt or carried in a pocket, and it monitors physical activity throughout the day. Tweens can plug their device into a computer and upload their data to their online personal profile. This data is converted to points that can be redeemed for virtual goods and real-world rewards, including the ability to donate to a cause. An initial pilot study showed that kids using the Zamzee device and website were about 30% more active than those who did not.
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