Press Release

Bunchball Brings Gamification to the Forefront at Dreamforce 2014

Bunchball Founder Rajat Paharia Highlights the ROI of Data Driven Motivation Techniques at Salesforce Conference

REDWOOD CITY, CA--(Marketwired - Oct 9, 2014) - Bunchball, the pioneer and market leader in gamification, today announced that founder Rajat Paharia will present at Dreamforce '14 alongside numerous Bunchball customers and partners. The annual Salesforce event, held October 13-16 in San Francisco, will present over a dozen sessions on gamification, the solution Gartner predicts will be the primary mechanism used by 40 percent of Fortune 1000 companies to transform business operations in 2015. Paharia and customer sessions will illustrate how organizations in all industries can motivate their employees and improve productivity, sales, collaboration, education and retention using gamification.

Paharia will be joining fellow industry leaders on the Gamification Keynote Panel to discuss the future of gamification and engagement design. Widely regarded as "the father of gamification," Paharia has a unique insight into the evolution of gamification as well deep experiential knowledge from his work with Fortune 2000 companies across verticals and geographies. Paharia is also the bestselling author of Loyalty 3.0: How to Revolutionize Employee and Customer Engagement with Big Data and Gamification.

Additionally, leading brands including HP, Bluewolf, Adobe, and Salesforce will pull back the curtain on the real-world deployments and results of their gamification programs. Through engaging case study presentations, they will reveal how gamification has helped achieve business objectives -- from brand awareness, to employee training, to sales effectiveness.

For a closer look at innovative ways gamification programs are driving business results, Dreamforce attendees can stop by a Bunchball-led session at the BMC booth. There, Bunchball's vice president of marketing, Erika Blaney, will reveal how to motivate IT staff to deliver excellent service, collaborate and be more engaged at work.

Bunchball is also sponsoring Bluewolf's Women Innovators Network (WIN) luncheon at Dreamforce. Bringing together inspiring women enabling business transformation, the annual event features a keynote by renowned psychologist Dr. Brenda Wade. For more information and to get a seat at the luncheon please visit http://www.bluewolf.com/events/women-innovators-network-luncheon#.

The schedule for featured Bunchball sessions at Dreamforce is listed below:

Bunchball Co-presentation: Engaging, Motivating, and Training a Winning Sales Force

HP and Rajat Paharia, founder and CPO of Bunchball give an inside look at HP's gamification implementation and share why HP chose gamification to drive sales and effectiveness, takeaways on what worked and what didn't, and their plans for future rollout. 
WHEN: Monday, Oct. 13 from 12:30 to 1:10 p.m. PT 
WHERE: Century Theatres, 845 Market St., #500: Theatre 1

Bunchball Co-presentation: The Power of Chatter: How Bluewolf Used Gamification To Increase Brand Awareness

Global consulting firm Bluewolf recognized the benefits that could be reaped through collaboration and enlisted Bunchball's Nitro for Salesforce to gamify #GoingSocial, an interactive campaign designed to incentivize its workforce to engage with one another and potential customers across all social channels. Join us as we pull back the curtain on how Bluewolf used gamification to increase internal collaboration by 57 percent and triple traffic to the company's website.
WHEN:  Monday, Oct. 13 from 4:00 to 4:40 p.m. PT
WHERE: Century Theaters, 845 Market St., #500: Theatre 5

Bunchball Customer Session: Driving Active Use and Adoption in the Enterprise Through Field Gamification

Are you struggling to drive active use and adoption of complex enterprise business processes within the Field? Do stale opportunities and inattention to opportunity management plague your pipeline? Are lagging sales stage progressions and commitments impacting your ability to forecast with confidence? Has your heavy-handed management mandate run its course? It might be time to gamify your Salesforce implementation to increase field engagement, adoption, data integrity, and timeliness. Join us to learn how Adobe used game mechanics to drive desired behavioral changes within the Field resulting in active use, adoption, data quality improvements, and forecast accuracy. Adobe will share what works, what doesn't, and how to successfully plan for your inevitable gamification program.
WHEN/WHERE: TBD

Gamification Keynote Panel: The Future of Engagement

Gamification has now been established as a valid tool in the enterprise. How will it evolve from here? Bunchball founder and chief product officer, Rajat Paharia joins fellow industry leaders in a discussion on the current and future state of gamification and engagement design. 
WHEN: Tuesday, Oct. 14 from 12:00 to 12:40 p.m. PT 
WHERE: Century Theaters, 845 Market St., #500: Theatre 5

Bunchball Customer Session: Gamifying the Salesforce University Instructor Community

Salesforce University gamified its partner instructor community to help promote and engage internal and external instructors with tremendous results. This session walks attendees through each step of the implementation process and overall methodology.
WHEN: Wednesday, Oct. 15 from 1:00 to 1:40 p.m. PT 
WHERE: Century Theaters, 845 Market St., #500: Theatre 5

Customer Booth Session: Motivating IT Staff to Do Great Things

Running an IT service desk oftentimes feels like a thankless job. As a cost center, you're constantly expected to reduce spend, but at the same time, your employees are expected to deliver excellent service to a never ending barrage of urgent requests. It is no wonder that IT teams become disengaged. The key to success in this dichotomous environment is to change employees' perception of their jobs -- and turn their work from "I have to" to "I want to".

We'll explore how Bunchball and BMC have partnered to bring gamification into Remedyforce to motivate employees to do just that, while driving efficiencies and high-value behavior. Find out how you can:

  • Increase employee engagement and retention
  • Drive up collaboration and knowledge sharing
  • Improve key performance metrics and service levels
  • Increase adoption and usage of BMC Remedyforce

WHEN: Wednesday, October 15th from 2:00 to 2:30 p.m. PT 
WHERE:  BMC Booth #N1217 in Moscone North

About Bunchball:
Bunchball is the market leader and visionary in gamification for the enterprise. Bunchball drives business results through gamification with its cloud-based platform that motivates and engages employees, customers and partners. Our world-class customer roster is made up of numerous Fortune 2000 companies, including Adobe, Cisco, HP, T-Mobile and VMware. Bunchball is strategically aligned with industry-leading partners, including BMC Software, IBM, Jive, NICE Systems and Salesforce.com, to deliver gamification solutions to enterprises globally. Based in Redwood City, California, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit www.bunchball.com, our blog at www.gamification.com, or follow @bunchball.