Gamification Works

Nitro uses game mechanics to help you drive participation, engagement and loyalty on your online property, site or community.

Examples of effective game mechanics include:

  • Earning badges, trophies and achievements
  • Tracking and rewarding online activity
  • Competing for position on league tables
  • Creating virtual identities for self-expression
  • Collaborating as part of a team
  • Spreading the word via Facebook and Twitter


By wrapping game elements around your existing site or online service, you can provide compelling user experiences, engage your users more deeply, and drive long-term loyalty.

Gamification works because it taps into our needs and desires

People have fundamental needs and desires - for reward, status, achievement, self-expression, competition, and altruism among others. These needs are universal, and span generations, demographics, cultures and genders. The table above explains how game mechanics hit on the sweet spots of those behaviors.

Is your website doing anything to address these needs? Most aren't. Yet they’re at the heart of your users’ behavior and actions.

You can drive any kind of user participation using Gamification:

Watching a video or viewing a photo Opting in to emails
Reading and listening Creating user-generated content
Answering questions Buying something
Visiting more often Taking a quiz or a poll
Rating something Searching and sharing
Filling out registration data Visiting more frequently
Writing a comment Visiting affiliated sites
Participating in discussions and forums Your Action Here

 

Gamification can be used in any industry to encourage repeat user and visitor behavior, and to promote deeper engagement. At Bunchball, we’ve taken our years of leadership and expertise in the field of user engagement, and created a powerful platform that helps you reap the rewards from your users’ actions and behavior.

Learn more about the Nitro gamification platform...