Nitro.
Nitro increases the time users spend on your site, increases visits to your site, and drives the behaviors you want, including:
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The Nitro architecture.
Nitro is a hosted solution that easily integrates with your current site. Just instrument your site with Nitro REST API calls to record your users' actions, and Nitro will handle the details.
Nitro is comprised of the following modules:
| Core | Events | Events are the heart of Nitro. You configure them specially for your site, mapping them to site behaviors you think are important. Nitro tracks them. Then, the rest of the Nitro modules come into play... |
| Administration | Nitro features a sophisticated web-based interface to command and control every aspect of your Nitro service. | |
| Incentives | Challenges | Challenges give your users something to strive for. And after they're earned, completed challenges can be displayed in an optional virtual "trophy case." |
| Features | Granting access to special content can be a powerful incentive; Nitro's Feature module helps you control that access on a per-user basis. | |
| Points | Points are a great motivator for users; how they work depends upon how you use them. At the simplest level, points can be mapped to events and tabulated behind-the-scenes, providing you with valuable information about which users are engaged in the most valuable behaviors. Points can also be exposed to users, unlocking their competitive juices and letting them compete to earn the most. Finally, points can be redeemable for whatever you want (access to site features, virtual goods, real goods), making them the foundation of a virtual site economy. | |
| Levels | Simpler and less granular than Points, let your users "Level Up" and attain rankings to demonstrate their status within your online community. | |
| Leaderboards | Keep track of and publicize your best and most active community members, based on statistics you choose to track: most friends, most forum posts, most consecutive days logged in...anything you want. | |
| Canvas | The Canvas is a user-facing, client-based Flash component whose use is completely up to you. Fundamentally, the Canvas is a blank slate that lets your users place graphical assets anywhere to create a customized "graphic", be it an individual logo, an avatar, or a virtual room. Our Canvas ties directly into our Points module, so users can spend some of their hard-earned site currency on something they can customize to their satisfaction. (See how NBC utilized the Canvas for their site.) | |
| User Feedback | Notifier | Nitro's Notifier is a small, JavaScript-based pop-up window that unobtrusively gives your users feedback on the Nitro system, alerting them to points they can earn, challenges they can undertake, or site features they should investigate. Easily integrate it with your site once, then control its messaging via the Nitro Admin Interface. With the Notifier, your Nitro implementation can communicate with your users with no additional site modification. |
| News Feed | Keep your users engaged in the goings-on on your site with Nitro's News Feed module. Give continuous feedback about their friends' Nitro-related activity: challenges won, points earned, levels attained. | |
| Site Owner Feedback | Reporting | Overlay Nitro data onto your existing web analytics data with Nitro's Reporting Tool. |
Developers, find out more...
Get some in-depth info on Nitro, what it does, and how to use it, from our developer wiki.
Read about Nitro.
Find out more about how Nitro can help you achieve your business goals in IDC's Engaging Customers Through the Online Channel.
The principles behind Nitro are already being applied to variety of markets and problems. Here are a few instances:
- The New York Times, April 25, 2006: Using Ice Cream To Understand Frequent Flyer Miles
- GameDailyBiz, October 16, 2007: Xbox 360 Achievements Unlocking Higher Sales, Says EEDAR
See how one particular customer is using Nitro...