Real Housewives of Atlanta

Client goal: Encourage people to share, compete and engage on The Real Housewives of Atlanta online destination, while building a tune-in audience, increasing page views & time on site, and cross-promoting other Bravo properties.

Solution: The cutting edge "Virtual Housewives" program allowed fans to create a custom avatar and compete in the "Virtual Wife Throwdown," using earned currency to "purchase" virtual clothing, hair, accessories and gifts. Points are earned through activities such as watching videos, rating other avatars, sharing online content, and viewing content from other Bravo properties. Tune-in is also encouraged with sweepstakes entries and special badges earned for answering trivia live during a 'Housewives' broadcast.