Resources

An Introduction to the Use of Game Dynamics to Influence Behavior shows how you can use gamification to engage your customers, employees and partners.

Status, achievement, reward, competition, self-expression: by addressing these fundamental human needs and desires, designers can make experiences both compelling and satisfying. Game designers, in particular, have known for years how to incent and motivate players by addressing these needs through the use of mechanics like points, levels, leaderboards, virtual goods, challenges, and real-time feedback. We'll cover the migration of these mechanics out of the gaming world and into the world at large, including destination sites, devices, productivity applications, corporate intranets, and LinkedIn.

So, what does gamification really mean? Bunchball's Founder and Chief Product Officer Rajat Paharia tackles this question and discusses the implications of how the two main definitions impact the types of games that are created for businesses and brands. Rajat certainly knows what he's talking about and you will enjoy his insight in this edition of Saatchi S Perspective.

At this Stanford University seminar on People, Computers & Design, Rajat Paharia, founder and Chief Product Officer of Bunchball, presents on the evolution of game mechanics into the business world, and how they can be used in conjunction with the principles of behavioral economics.