Saatchi S Perspective: Rajat Paharia, Founder - Bunchball

So, what does gamification really mean? Bunchball's Founder and Chief Product Officer Rajat Paharia tackles this question and discusses the implications of how the two main definitions impact the types of games that are created for businesses and brands. Rajat certainly knows what he's talking about and you will enjoy his insight in this edition of Saatchi S Perspective.