So Long Training Binders...Hello Data-Driven Motivation
How IHG used Big Data to grow meetings revenue by 18%
How do you effectively train and motivate a highly matrixed, millennial sales force that’s distributed across more than 5,000 properties across the globe?
InterContinental Hotels Group (IHG) created IHG Meeting Point, the hospitality industry’s first gamified training portal, with impressive results. Since its launch, IHG’s meetings revenue has increased by 18%.
Join our webinar on 1/19 with Matthew Beucker, Groups & Meetings Development Manager with IHG, and Keith Conley, Sr. Director of Analytics & Insight with Bunchball to learn:
- What elements are critical for effective digital strategy
- How IHG married digital strategy with Big Data to deliver a sales training and collaboration program that taps into intrinsic motivators
- Why you should use Big Data to measure and evolve your learning program