White Papers

Bunchball has the best execution track record and the most advanced technology to help you move from idea to action to results. Our team features leading experts in the field of interaction design and gamification.
 

Basics and Tools

Of all the challenges business-to-business (B2B) marketing professionals face with respect to their channel partners, none is more foundational or more pressing than their inability to determine and articulate their return on channel investment (ROCI). As the spotlight of performance and return-on-investment accountability shifts from internal operations to shine increasingly on the channels function, you must become more adept at applying modern system-of-insight fundamentals involving big data, data science, and predictive analytics.

In this Forrester research report, you’ll receive a methodology for crafting ROCI determination and communications capability including how to:

  • Calculate ROCI at the granular channel program level to be sure of which channel program investments are bearing the most fruit
  • Build a properly designed partner system of insight that can be mined by modern performance analytics tools
  • Create a system of insight to unravel program dependency chain
  • Boost ROCI with gamification and measurement

Forward-thinking businesses around the world are embracing the power and innovation of gamification strategies to bring game mechanics – goals, progress, status, and rewards – into their digital experiences. They’re weaving these mechanics directly into the fabric of their business – into their websites, social media pages, and mobile applications – in a highly-customized fashion. But how can you introduce gamification to your enterprise?

In this whitepaper, you will learn expert tactics and Best Practices for creating a winning gamification solution. You'll get detailed guidance about how to select and leverage well-known game mechanics to encourage user participation, engagement and loyalty. We will answer common questions about success metrics, point systems, virtual goods, cross-platform integration and more. This guide will also help you understand why gamification is not a "one size fits all" solution and how to start mapping your business goals to a winning gamification solution.

In this whitepaper, you'll learn how you can use gamification to engage your customers, employees and partners.

Your customers are hungry for reward, status, achievement, competition and self-expression, and they'll go out-of-their-way to engage with the businesses that give it to them. Gamification uses proven techniques from game design to satisfy your customers and engage them with your content, community or brand, while simultaneously driving meaningful value for your business.

Engage Customers

The SAP Community Network (SCN) was using game elements and game mechanics long before gamification software tools. As a result, they have developed a deep understanding of what works and what doesn't.

SCN's use of gamification is relevant and interesting to enterprises and public sector organizations at all stages of their gamification journey, including learning about the technique, gong through the initial planning and tool procurement process, ongoing usage, and the decisions needed for taking gamification to the next level.

From entertainment to software and retail to manufacturing, gamification uses game mechanics and strategies to help companies shape the behaviors of customers, employees, partners, and communities. Now, healthcare can apply these same principles and techniques to improve provider collaboration, increase patient compliance, and drive down costs, too. The fact is, gamification represents a compelling and innovative way to help transform patient behaviors, promote healthy habits, drive compliance with individualized health regimens, and improve overall patient outcomes.

We live in an age of distraction. That means your customers are barraged with options, offers and media noise like never before. To be successful, today’s brands desperately need to engage customers, retain their interest and drive true loyalty. But with so many options aggressively competing for attention, accomplishing even the most fundamental marketing initiatives is becoming more and more difficult.

Motivate Employees

Motivating salespeople to change and do what you want them to do is a daily challenge for sales managers and other sales enablement professionals in almost every company. Long-practiced comfort zones of salespeople are tough to overcome, and new behaviors are difficult to instill and even harder to sustain.  This is where gamification is finding a home in helping sales organizations execute on a business strategy.

In this Forrester research report, you will learn:

  • How gamification is effective in motivating behavior change in sales organizations
  • How to identify key behaviors to target
  • What a well-designed gamification program looks like in a sales organization
  • The keys to creating and motivating lasting change

Social collaboration technologies can fundamentally impact your business. Many organizations today have implemented a social platform to help their organizations engage the right people, accelerate innovation and deliver compelling business results. And organizations making the transformation into social enterprises are already reaping the benefits and measuring the results. Except those that aren’t.

Most of the American workforce (59 percent) is now paid by the hour –and that can pose enormous challenges for US employers. Why? Because over the years, hourly workers have proven difficult to engage, motivate and retain.

Until now.

These days, gamification can help. At Bunchball, we’ve seen again and again that when companies integrate gamification into their work environments, they see measurable results. They’re using gamification to increase productivity, enhance loyalty and improve job satisfaction among hourly workers.

Across the financial services industry, companies are searching for new ways to cut costs, reduce churn, and improve profitability. Increasingly, savvy institutions are turning to gamification techniques that integrate game mechanics into non-game services and processes to drive up adoption, participation, engagement – for customers and employees alike.

Everyone knows it’s more expensive to acquire a new customer than to retain a current one. But did you realize that, according to Gartner, a simple 5 percent increase in customer retention can increase profits by 25-125 percent? The front lines for customer retention are in your high-stress call center, where you need a team of motivated, engaged agents who positively represent your brand and message.

Engaged employees are essential for business success, but motivating workers today is more difficult than ever. Leading-edge companies are using gamification platforms to drive meaningful behaviors and improve performance across all types of workforces, whether in-house or distributed, hourly or professional.

In this white paper, you'll learn:

  • How to cultivate a state of sustained engagement
  • The five key intrinsic motivators
  • Real world examples of gamification leading to a measurable business impact

Every company's survival depends on the effectiveness of its sales force, whether those teams are direct, indirect, on the phone, in the field or all of the above. But regardless of its profile, optimizing the performance of a sales department has never been easy – and the challenges are only growing more intense.

In this white paper, you'll learn:

  • Why contests and SPIFFs are failing to move the needle in today's sales organizations
  • How gamification can affect direct, indirect, and distributed, sales teams
  • The 10 ways gamification can improve the productivity of your entire sales organization
  • Real-world examples of companies who have realized measurable improvements in business performance

Gamification Improves Productivity, Engagement, and Morale

Where can you find the speed and agility your business needs to compete more effectively? For many companies, the answer lies in a new breed of dynamic, on-demand skills/task matching – what Accenture calls “the liquid workforce.” Gamification has emerged as a key strategy to help companies achieve this flexible, adaptable workforce by providing a platform to attract, incentivize, enable, and motivate employees to share their talents and master new skills.