How Right Guard Scored A Social Slam Dunk With Young Basketball Fans
Letting kids dress up avatars and virtual locker rooms with NBA gear
Goal: Develop a winning offensive strategy to sell young adults on Total Defense 5 antiperspirant, and get in the game with the NBA playoffs.
Solution: Create hype for the Right Guard product without breaking a sweat, by gamifying a Total DMVP microsite. With Bunchball’s help, they built the microsite within Facebook.
Step #1: Encourage players to challenge Facebook friends with online sports trivia and mini casual games, awarding winners with redeemable points.
Step #2: Send players on missions for free throw points by teaming up with NBA.com, Rightguard.com, and Right Guard’s Facebook page.
Step #3: Empower players to brag about their wins to their social media circle with Bunchball’s SocialLink.
Benefits: Drove enthusiastic awareness among young adults for Right Guard’s Total Defense 5 antiperspirant, and leveraged their sponsorship of the NBA Playoffs and NBA.com—while tapping into their digital media assets.