Turn Users Into Fans
Content may be king, but retention and revenue are the real drivers for online success. And that can only be achieved through increased user engagement. We help media and entertainment companies bring their online content to life, with compelling experiences that turn users and visitors into passionate fans.
If you’re a media seller or publisher, we can help grow your audience and monetize site traffic via advertising and subscription business models.
Engagement is often the missing link
When you’re building an online destination or community, you generally think about attracting visitors through SEO, SEM and advertising, then about delivering relevant, compelling content as the “pay-off” for visitors that reach your site.
However, the most challenging part of online publishing today is figuring out how to influence users to do valuable things once they are on your site, community or mobile app. It has always been difficult to find products and services that can integrate seamlessly into your site and that understand your needs as a media seller or publisher. Until now.
Gamification Leads To Deeper User Engagement
Bunchball offers gamification solutions that give site owners real-time influence over consumer behavior. Nitro, Bunchball’s market-leading gamification platform, provides a comprehensive set of game mechanics and online tools to engage, measure, and drive the behavior of online visitors, who are more sophisticated about their use of technology than ever before. We provide solution-specific applications that are easy to implement and that have been proven to drive visitor engagement for media sellers like you.
Nitro Engagement Applications include
Fan Engagement and Loyalty
Fan websites and apps that leverage the passionate interest of consumers to drive online participation, user-generated content, social networking, and direct revenue growth from sales of digital and real goods.
Interactive advertising that allows sponsors to engage consumers with their brands to drive awareness, education, product trials, loyalty and social recommendation to peers.
Content monetization strategies drive consumer engagement and consumption with “playwalls”, or “play-to-pay” options that provide access to premium content for undertaking valuable actions such as viewing ads or videos.
Reputation systems enable you to manage and display the way the users in your community interact with each other. For example, your users can give visible feedback and/or assign points to peers based on on a recent activity, interaction or purchase. Successful reputation systems encourage communication, transparency and positive behaviors, while minimizing conflict.
Take a look at how some of our customers are implementing Bunchball's Nitro platform to drive visitor engagement and loyalty.