Club de Noveleras
Telemundo Communications Group, A Division of NBCUniversal
Client goal: Create an integrated program for the Telemundo telenovela viewership that connects fans with L'Oreal USA's brands like L'Oreal Paris, Maybelline and Garnier in a unique way.
Solution: Club de Noveleras is the first Hispanic community that allows users to engage with their favorite Telenovela stars and discover new beauty tips while earning rewards and winning free gifts for participating in the site. Users sign up for free, and are rewarded points for participating in actions like viewing and comments on photo galleries, watching videos, sharing content with friends on social media sites, and commenting on telenovela episodes. Branded content throughout the site includes makeup and hair care trends and tips tied into L'Oreal's product line, with prizes awarded from the company as well. An offline tie-in with ten Telemundo markets allowed fans to meet Telemundo stars while trying out L'Oreal products.
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