Virtual Top Chef
Top Chef All-Stars, Bravo
Client goal: Create a highly engaging experience for Top Chef fans, while rewarding the most loyal and passionate viewers who tune in season after season.
Solution: The Virtual Top Chef game featured the 18 “cheftestants” from the first ever Top Chef All-Stars season, with fans being able to select their favorite chef to support. Users earned points and trophies for their cheftestant by completing actions and activities on the site, for example, viewing Top Chef content and sharing it with their social circle. At the end of the season, the chef with the most points was honored the Virtual Top Chef title with one player entered into a $5,000 sweepstakes. Players could recruit other fans to their teams and even be showcased on the homepage as a top performer.
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