WB. Insider Rewards Program

Client goal: Warner Brothers wanted to increase consumption of promotional content for their film, television, music and interactive content, while increasing traffic to individual sites, increasing sales of WB products and gaining a 360° profile of their customers.

Solution: The Bunchball-powered WB Insider Rewards Points program is a point-based loyalty program for fans of Warner Brothers Properties, including Harry Potter, Batman, The Wizard of Oz and Inception. By joining for free, members can earn points and credits by participating in activities like playing games, posting reviews, viewing trailers, purchasing Warner Brothers movie tickets and visiting websites of other entertainment properties. Earned points can be used toward Blu-ray™ discs, DVDs, Digital Downloads and Warner Bros merchandise. Credits can be used for virtual goods like wallpapers and ringtones.

• WB. Insider Rewards