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Gamification Pioneer Talks Power of Behavior-Altering Games

Gamification Pioneer Talks Power of Behavior-Altering Games

Rajat Paharia

09/16/2011

 

Once just amusing pastimes for children, games have now become the equivalent of behavior modification ray guns aimed directly at our brains. Game mechanics such as leaderboards, points and virtual goods can harness human desires for social status and self-expression to encourage preteen exercise, lure TV fans to watch more hours of “Desperate Housewives of Atlanta” or “Top Chef,” and spur productivity among sales teams.

 

 

Jeremy Hsu from InnovationNewsDaily talked to Bunchball founder Rajat Paharia about gamification, saturation and maturation. 

Gamification Pioneer Talks Power of Behavior-Altering Games | Bunchball | Rajat Paharia | InnovationNewsDaily

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