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The World According to Rock Stars

The World According to Rock Stars


By Caroline Japic, Vice President, Marketing

2012 was a very good year for gamification – and for Bunchball. Enterprises drank deeply from the gamification well last year as they applied game mechanics to websites, business tools and applications, social networks and online experiences.

For evidence, look no further than Bunchball’s own experience in 2012. Last year we added hundreds of new customers, with enterprise customers making up the lion’s share: companies like Ford Canada, NetApp, PSS World Medical and Intercontinental Hotels Group.

And on April 23, executives from several of those leading enterprise brands will gather in New York to share how gamification has helped them drive revenues, increase engagement, and help create more loyal and lasting customer relationships. It’s the latest stop for the Gamification Rockstar Roadshow, which will feature keynotes from Jive’s Sydney Sloan USA Network/NBC Universal’s Jesse Redniss. Attendees will also hear from Bluewolf, Get Schooled, Kraft Canada, Ford Canada, Met-Rx, Perficient, Thomson-Reuters and Zamzee.

Through presentations and panel discussions, these rockstars will explore gamification trends and tools, and show how applying game mechanics can help create communities of customers and motivate employees and partners to learn more, collaborate better and work smarter.

Attendees will also gain insights from Carter Lusher, Research Fellow and Chief Analyst: Enterprise Applications Ecosystem at Ovum. In an analyst keynote and as a panel moderator, he’ll talk about where gamification is headed. “Gamification is an Ovum Trend to Watch in several sectors because it is a high reward, low risk initiative that yields measureable ROI,” says Lusher. “If 2012 was gamification’s breakout year into the enterprise, then 2013 is when gamification hits the inflection point and accelerates.”

Rajat Paharia, founder and chief product officer at Bunchball, will open the event by explaining how behavioral motivation and big data can combine with game mechanics to shape desirable behaviors in any audience. Rajat, who is widely recognized as the father of gamification, is also the author of Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, a new must-read book from McGraw-Hill.

Details, details

Bunchball’s Gamification Rockstar Roadshow comes to the Westin Times Square in New York at 3:00 p.m. Eastern on April 23, followed by a post-event cocktail reception from 7:00 to 8:00 p.m. An after-party will give attendees a chance to talk individually with the rockstars and with gamification experts from Bunchball. Registration for Bunchball’s Gamification Rockstar Roadshow is $249, which includes cocktails and hors d’oeuvres.

Ready to register? Sign up at

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