It’s About DAM time
By Caroline Japic, Vice President, Marketing
It’s not what you think.
DAM stands for digital asset management – in other words, the valuable content produced by broadcast networks, studios, ad agencies and enterprises everywhere. DAM is a growing field because our increasingly connected world means digital assets like video and images don’t have to be one-and-done properties. It can cost a lot to produce those assets, and companies want to derive the greatest value from them.
The key is to find a way to leverage them in ways that lead to more registrations, more frequent site visits, more constant sharing and participation, and more purchases and renewals. And if it’s done right, they’ll transform consumers into brand advocates – those people who do your selling for you.
And on Friday, May 3, I’ll be in New York explaining how gamification helps you do it right.
The event is DAM New York 2013, and I’ll be speaking with digital asset managers, marketers and other executives about using gamification techniques to nurture loyal, lasting relationships with customers, increase consumption of valuable media, and encourage incremental purchases and subscriptions.
The talk is titled “How to Monetize Your Assets and Enhance Brand Reach with Gamification.” Monetizing digital assets is a kind of Holy Grail in the world of DAM, so I’ll be showcasing some real-world case studies that demonstrate how applying game mechanics across those assets – coupled with offering tangible rewards in exchange for regular participation – increases user engagement and encourages customers to help tell a company’s story. We’ll also talk about successes (and failures) of various programs. And I’ll make sure attendees go home knowing the essential steps every brand should take when looking to implement game mechanics.
It all happens at 10:10 a.m. at DAM NY 2013, at the Hilton New York, 1335 Avenue of the Americas, New York, NY 10019.
Interested? Register here. Hope to see you there!