Gamification Fortune Cookie Says: Work For Steve Patrizi
See that man up there? He’s very lucky. He’s better than a rabbit’s foot, a four leaf clover and your lucky underwear, combined. I’m almost tempted to say that if you Work for Steve Patrizi, you’re almost guaranteed to win the lottery. Almost 100%! So if you’re a hot-shot sales exec looking for the next big thing, look no further - you have found your golden ticket. Come to Bunchball and Work for Steve!
I remember thinking to myself, “I’ll probably never have this again. I’ll probably never be lucky enough to play an early part in an emerging, world-changing industry, and will never be lucky enough again to join a company that’s sitting at the epicenter of that change.”
I feel really lucky.
A few months before LinkedIn went public in 2011, I received a call from a recruiter representing a technology company. I wasn’t interested in leaving LinkedIn, for all the reasons I wasn’t interested in leaving Microsoft a few years back, and normally I would politely decline these calls. But this one was different. This call was for a company called Bunchball, a pioneer in the gamification space.
These concepts were real and tapped into basic human needs - but they were horribly underutilized in so many areas, in large part because it’s not easy to technically incorporate point economies, leaderboards, and reward systems into online experiences on your own. But here was a company with a proven, cloud-based technology platform called Nitro that indeed makes it easy to do exactly that, and they had blue-chip customers that were already using it. Imagine the potential if so many of today’s uninspiring experiences that feel like chores - learning, staying healthy, working - were more engaging and rewarding for users, and more productive and efficient for businesses, all because we did a better job at optimizing for human needs….