Do You Have Questions About How To Get Started With Gamification?
By Keith Conley, Director, Analytics & Insight, Bunchball
As Bunchball’s Founder and Chief Product Officer Rajat Paharia wrote about last month, the gamification landscape is shifting. More and more people know “the basics.” They understand gamification involves motivating people through data. They appreciate that it adds real business value and has proven to be an effective way to engage customers, employees and partners.
In other words, I’m now part of fewer and fewer conversations that begin with the question, “What is gamification?” Instead, people are looking for answers to questions like, “What can gamification do for us?” and “How can we get a gamification solution up and running where we work?”
If that’s what you’re curious about, if you’ve been wondering how to get started with gamification –or how to improve a solution you already have in place –please join me this coming Wednesday, July 23, at 11:00 PST for Gamification Evolves – How To Optimize A Data-Driven Approach, a webinar I’m co-hosting with my colleague Molly Kittle, Bunchball’s VP of Digital Strategy.
This webinar is an encore of the hands-on-workshop we presented at GSummit 2014, and during it, we’ll show you step-by-step how to uncover, define, refine and apply the right metrics at the right time for your business. You'll learn:
- How to tear down silos and build the internal partnerships necessary for success
- The 10 critical metrics you need to capture—and how to do it
- Easy ways to make those metrics actionable
- The three tell-tale signs that it's time to refine
Molly and I will start the hour with a discussion of the seven steps you need to follow to build your case internally. (Most people are surprised to learn that those same seven steps can easily be used to create a business case for the design of a motivation program!)
From there, we’ll turn our attention to a detailed review of essential gamification metrics, like composition (percentage of total audience taking an action), frequency (number of occurrences of a repeating event per unit time) and activity distribution (binning exercise for ranges of user engagement).
Finally, we’ll talk about easy ways to make those metrics actionable. For instance, if you find that APU (actions per user) or Composition is low, we suggest introducing new challenges to focus on areas that need additional motivation. Likewise, if you detect a drop off between levels through a waterfall chart, our advice is to adjust levels to be more attainable.
Gamification is a great business idea with proven business results. But as we all know, even the best ideas in the world can fail miserably without proper planning. Please join Molly and me on Wednesday to learn about the key fundamental concepts of gamification and the best practices to keep in mind for your new or existing programs.
You can register for the webinar, Gamification Evolves – How To Optimize A Data-Driven Approach, here.