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Millennials And Game Play

Millennials And Game Play

Rajat Paharia

01/05/2012

All the world’s a game and all the kids and twenty-somethings power players. #gamification

 

Nick Shore, Senior Vice President of Strategic Consumer Insights and Research at MTV (a Bunchball customer), discusses the relationship between Millennials and game play.

Millennials Are Playing With You - Nick Shore - Harvard Business Review

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