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Learn To Drive Brand Loyalty Among Today’s Distracted Consumers

Learn To Drive Brand Loyalty Among Today’s Distracted Consumers

Jesse Redniss

09/03/2014

Jesse Redniss, Chief Strategy Officer, Spredfast
@JesseRedniss‎

How much are you spending on customer acquisition?

Whatever it is, I’d wager it’s more than you’d like . . . and probably much more than you spend on customer retention.

Since most analysts agree that acquiring new customers now costs 4-6 times more than retaining the ones you already have, wouldn’t you rather engage your loyal fans, instead of continually depleting resources to attract new ones?

And when you do launch campaigns to land new customers, wouldn’t you love for those efforts to be based on a rock-solid understanding of what motivates them to buy? When was the last time you upgraded your approach? Do you know what truly resonates with your target audience?

I know I’m coming at you with lots of questions this morning, but you’ll have to bear with me. I have lots of answers, too –and I’ll be sharing them later this week when I join the folks at Bunchball for a webinar called Rising Above The Noise–Driving Brand Loyalty Among Today’s Distracted Consumers. It’s a topic everyone –from the C-suite on down the ladder –is interested in. Why? Because today’s marketplace is crowded, and consumers are bombarded with advertising, offers and media noise like never before. Everyone wants to know what they can do to stand out. I’m sure you’ve been wondering what more you can do to attract new customers . . . and how you can increase the total lifetime value of the fans you already have.

During the 30-minute webinar, I’ll discuss:

  • Why traditional, one-size-fits-all loyalty programs no longer work
  • How to better understand what truly motivates your customers to buy, watch or subscribe
  • Ways you can tap into customer motivators to drive revenue
  • Real-world business results I saw first-hand at USA Network, with a new generation loyalty program called Club Psych that engaged a young, online audience

Consumer motivation is evolving. Just take a look at new research from COLLOQUY showing that retail consumers are interested in much more than just discounts. The overwhelming majority of consumers in this study (84%) said they would spend more time with retailers that offered incentives for things like exercise, social media sharing and energy conservation.

Does that make you re-think how you’re engaging with your customers and prospects?

If so, please join me on September 10, 2014, at 11 am PDT/2pm EDT for Rising Above The Noise–Driving Brand Loyalty Among Today’s Distracted Consumers. I know you have questions. I’ll do my best to make sure our 30 minutes together is jam-packed with answers.

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