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Does Your Social Community Have an Activity Inequality Problem?

Does Your Social Community Have an Activity Inequality Problem?

Caitlin Donaldson

11/06/2014

By Caitlin Donaldson, Sr. Data Analyst, Bunchball

What user behaviors are most valuable in your company’s social collaboration platform? Do you know? And even more importantly, once they’re identified, what can you do to encourage more users to engage in these high-value behaviors?

At Bunchball, we believe that in order to build a vibrant, active community, it’s critical to understand exactly who’s using your platform – and how. Then, once you have that data in-hand, you can work to optimize collaboration by facilitating participation, broadening conversations, and encouraging dialogue that endures.  In other words, we know that you can increase the ROI of your social collaboration platform if you can determine the behaviors of high-valued participants and then replicate those behaviors across all users.

Why so much emphasis on the word “all?”

Because our research tells us that in most social collaboration platforms, engagement is dominated by only a small sliver of users. In fact, we’ve seen implementations where the top 1% of users comprises one-third of total activity (on average), and where the average daily activity for the top 1% is more than 2,000% higher than the average daily activity for everyone else.

Statistics like those are a far cry from true social collaboration – and they’re a sure sign that you’re not reaping all the benefits possible from your internal community.

What can you do to shift overall activity and motivate the 99% to become more engaged?

For starters, I recommend attending Occupy Gamification – What’s Happening With Your Community’s Top 1%?  That’s our upcoming free webinar, scheduled for November 11, 2014, at 11 am PST/2pm EST. Give us 30 minutes of your time and we’ll help you:

  • Gain a unique behind-the-scenes view of what contributes to a vibrant, active community
  • See into a variety of different communities to better understand the usage patterns of their top, most valuable members
  • Learn about the user behaviors that matter most – and those that may not matter at all

Please join us as we explore inequities within communities and how you can start motivating engagement among all users. Can't attend live? No worries. As long as you register, you'll receive a recording of the webinar as soon as it's available.

It wasn’t that long ago that “We are the 99 percent” became the rallying cry of the Occupy Wall Street movement. Don’t let inequities in user activity keep you from realizing the value of your social collaboration platform.  Can you imagine how business performance would benefit if everyone was as invested, respected and loyal as your top 1%?

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