Search form

Gamification Blog

Blog entry

What You Need to Make Your Gamification Project Succeed

What You Need to Make Your Gamification Project Succeed

Rajat Paharia

04/13/2015

By Rajat Paharia, Founder and Chief Product Officer
@rajatrocks

Some people think an effective gamification project requires lots of resources—in the form of money, time and manpower. Others think success comes from luck or that elusive "special sauce." But none of that is true. Effective gamification doesn't have to be resource-intensive. And because it's data-driven, there's very little luck (or secret anything) involved.

What You Need to Make Your Gamification Project SucceedOf course, I'm not trying to say that every gamification project is going to be an easy win. I'm well aware that many companies fail to get the results they were hoping for—mostly because they rush into gamification initiatives without thinking through engagement strategies and ROI.

Want to avoid those mistakes? Wondering what you need to do to make your gamification project as effective as possible?

Tune into my webinar this week, and I'll tell you.

On Thursday, April 16 @ 12pm PDT/3pm EDT, I'll be talking about What You Need to Make Your Gamification Project Succeed. In just 30 minutes, I'll walk you through:

  • How to choose meaningful metrics. One of the first things you need to understand about gamification is that some business objectives can be aided by gamification—and some can't. I'll show you how to make that distinction and how to determine which metrics to measure. (Hint: "Gamification is going to make us lots more money" is not an appropriate business objective.)
  • Technology requirements. Because gamification is a software solution, you might be under the impression that it requires lots of new technology. With Bunchball, that's not the case at all. Our solutions are designed to plug into anything with open APIs, and we've partnered with other industry leaders to make implementation of gamification as seamless and stress-free as possible. Bunchball solutions don't require investment in new technology; they become part of the systems you're already using.
  • Tips for long-term success. I'll discuss this in more detail during the webinar, but one of the most important tips I can offer is this: Don't fall for quick-fix "out-of-the-box" or "one-size-fits-all" apps. Instead, look for a provider that offers enterprise-class gamification platforms. You want a solution that's grounded in the fundamentals of human motivation and the distinct motivators of your employees, but also possesses a scalable means for delivering enduring engagement, business insights and ROI.

For years now, I've seen companies around the world benefit from gamification—because done right, it's a powerful business tool that can motivate better performance and drive ROI across all levels and departments.

But, how can you be sure you're "doing it right?"

Tune in to What You Need to Make Your Gamification Project Succeed, and I'll help you get started on a gamification project that will deliver the results you need and expect.

Categories: Tags: