How Enterprise Gamification Aides SaaS Adoption
On-Demand Webinar: See first hand how introducing feedback along the desired path, with a focus on collaboration, has helped Fidelity motivate their developer community.
“We made a significant investment in this new software in order to streamline a process, facilitate a better way of working, and we need to make sure people use it… and use it right.”
Each one of our customers struggle with SaaS adoption to some degree. Our proven approach involves three best practices:
- The Path: Identify the most important activities, relationships and processes that lead to achieving your goals.
- Feedback: Provide feedback along the ideal path so that people know if they’re on the right track or need to course correct.
- Collaboration: Create groups to capitalize on social obligation and interdependence where it’s clear that people rely on each other for success.
Let’s look at each of these techniques in more detail.
With a clear understanding of your goals, look at how the things your participants are doing ultimately impact the metrics that indicate whether or not you’re on track to achieve your goals. If your goal is SaaS adoption or adoption of a new tool, look at how often people use the tool and what they naturally do with it. The activities that map to the goal of adoption are those that indicate the user is finding value. Are there processes that demonstrate integrating the tool into their daily habits? Are there relationships with others that the tool cultivates or relies on?
People need cues to help them know if they’re doing the things they should be doing, that they’re on track, and moving at a good pace in the right direction. Introduce feedback along the path of those activities, processes and relationships that align with your goals and provide positive reinforcement. Feedback is best when it’s tied as closely as possible to the activity in question. That means it should be presented within the environment where the activity you’re responding to is taking place, surfaced shortly after the activity happens, is positive in tone, specific in nature and, when possible, comparative to others. Which leads us to our next best practice...
Humans are social creatures and our desire for relatedness is a key driver of our behavior. From group dynamics to social facilitation (the audience effect) people act differently when with others than when they are alone. Thus, fostering collaboration within groups increases an individual’s sense of urgency and accountability, so people are likely to perform better because others are counting on them. This is why the formation of groups and encouraging of collaboration are critical components of many engagement strategies.
To learn more, Watch our on-demand webinar: How Fidelity Used Gamification & Collaboration to Increase Adoption