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3 Ways to Encourage Learning & Employee Development

3 Ways to Encourage Learning & Employee Development

Lea Sorrentino


Watch our on-demand webinar with Volkswagen to learn about specific changes they made to Volkswagen Academy that increased training and course consumptions, and ways that learner progress is communicated to the Volkswagen community.

It is common knowledge to most organizations that informed employees are effective employees. A well trained staff provides better customer service, saves time and are more happy and satisfied with their careers1. But encouraging employees to adopt learning management systems (LMS) or educational content is not always easy.

One of the many challenges we see at Bunchball is companies trying to direct employees to consume non-required training materials. Many organizations normally have a wealth of knowledge to help employees succeed with their careers, but this content can be overwhelming or hard to find. Not knowing where that content is located, who it is relevant to or if it is valuable all impacts if that content will ever be consumed.

Understanding those barriers, here are three ways that we guide our customers to successful learning engagement:

Clean Design:
If the systems where your content lives is hard to navigate, unpleasant to look at and not mobile friendly chances are people will not adopt the platform. The user experience of a program needs to be intuitive and simple to use. Content on your platform should be visually compelling to draw users into the experience. Having creative illustrations and copy leads learners through training and course material while leaving a lasting impression, allowing faster adoption and furthering employee development.

It is also important to ensure that your platform is responsive and mobile ready. More and more employees are completing training materials while they are on the go or off the clock. Desktops are not necessarily the preferred way that people go online and not accommodating mobile use means you are lowering opportunities for employee engagement2.

A common complaint heard from learners is not knowing what non-required content is relevant to their job performance or professional growth. It is important that learning programs have clear paths for individual roles within an organization3. Since time is so valuable most employees are unwilling to waste it trying to determine which videos or materials will impact their learning experience. This is why the employer has to make the effort in creating content segmentation and ensuring that the platform has tools to deliver that content to the right person, at the right time.

One way to create these personalized paths is by targeting specific roles to perform relevant learning activities. Inserting gamification into an LMS adds the ability to create feedback that can be segmented based on audience. By adding game mechanics like featured missions or in program notifications that can be personalized, learners are guided to relevant content.

“...learning happens by watching and learning from peers, friends and colleagues…”. Humans are social creatures and Social Learning Theory has taught us a great deal about the effective ways we learn from one another. Often times LMS platforms silo the learning experience and focus on individual learning. Presenting users with the ability to see how others within the community are performing encourages increased employee engagement and demonstrates the value of the LMS content. If a learner has the ability to see other team members completing specific courses or watching videos it is easier for the learner to adopt that behavior.

Many of our customers have found success by making their programs more social. Learners becoming more invested when they have the ability to be more collaborative or competitive with one another. Using gamification tools like News Feeds or Leaders Boards demonstrate ideal behavior and aspirations for the entire community, leading users to increase their behavior within an LMS. Another effective approach for socialization is allowing users to share their accomplishments within the community. If a learner completes a course, a training video or a certification, socializing that achievement demonstrates individual status while motivating others.


Personalization in Learning Environments in a Post-Industrial Class, Levin, Ilya & Kujukhov, Andrei, IGI Global, 2013

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