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How Game Dynamics Can Motivate Workers

How Game Dynamics Can Motivate Workers

Aaron Moncreiff

08/22/2018

What truly motivates your employees? Game dynamics can help your business provide incentives that will cultivate long-term loyalty and encourage excellence in the workplace.

The Bunchball Nitro platform offers encouragement beyond the economic realm: its gaming dynamics are designed to reward employees with status, recognize their achievements, celebrate their victories, and provide an avenue for self-expression. The game is engineered to recognize workers’ real-world contributions on the job.

A gamification platform like Bunchball’s Nitro uses six major dynamics to create motivational incentives:

Competition

Businesses have long understood the value of healthy workplace competition. Sales offices often prominently display a leaderboard to encourage their staff to be the top of the pack.

A gamification platform can take workplace competitions to a new level by quantifying previously intangible contributions. Beyond simply tracking sales volume, the game dynamics can turn any task into a contest by assigning point values to even the most routine accomplishments. Your workers will vie to provide the best customer service, or the most repeat business, or the most timely invoicing. Since the platform measures a wide variety of indicators, workers can compete on their strengths. 

Altruism

A cutthroat environment may work for some teams, but most workplaces thrive on collaboration. Nitro’s game dynamics can be designed to recognize altruism and teamwork. The gamification platform allows workers to give their most helpful colleagues badges and trophies as a token of appreciation for their assistance.

Alternatively, the platform can be engineered to reward employees for the success of those around them. When a worker’s success in the game becomes dependent on whether his coworkers are achieving their professional goals and developing new skills, a more altruistic workspace will emerge.

Rewards

There is no such thing as a mundane task when points are on the line. A points-based game can be designed to provide incremental rewards that recognize every job function. By providing a visible incentive, gamification rewards workers for contributions that may otherwise be overlooked. Workers will watch as their points accumulate, a concrete sign that their efforts are noticed and appreciated.

Achievements

Setting up challenges within the game can encourage workers to achieve new heights. The game’s dynamics can be tailored to match your workers’ professional development goals and recognize their outstanding achievements.

Status

The use of tiered levels in games provides a way of signalling real-world status. The desire to move ahead can be a powerful motivator for workers, especially when one’s ranking in the game is based on a history of excellence. The level system provides workplace status based on progression and achievement—it can be designed to reward long-term goals and sustained effort.

Self-expression

Finally, game dynamics provide an avenue for self-expression and initiative. The gamification platform measures success on multiple axes, giving workers autonomy to choose the challenges they will tackle and the development goals they will pursue. A well-designed gamification platform will provide more than one route to success, allowing employees to cultivate their strengths and build a career that aligns with their values.

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