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How to Improve Employee Collaboration with Gamification

How to Improve Employee Collaboration with Gamification

Aaron Moncreiff


Increasing employee collaboration can lead to better quality work, higher productivity, and increased customer satisfaction. And all of these gains can make a significant impact on profit your organization’s profits. In fact, according to Deloitte, employee collaboration has the potential to save companies up to $1,660 per employee each year

While there is tremendous value attached to increased collaboration, it can be hard to encourage and maintain. This is especially true at large organizations with multiple locations and distributed workforces. Unless your employees are consistently encouraged to collaborate, they are likely to fall back on what feels the safest, which rarely includes sharing hard-earned expertise and going out of their way to help other team members succeed. 

Want to foster active collaboration at your organization? It all starts by building a strategy to recognize and reward collaborative behavior.

What are Your Employee Collaboration Goals?

Are you looking to drive the adoption of a new collaboration platform? Is there a specific action you'd like to encourage? Start by identifying your goals and considering how they can be measured. 

Decide How You'll Recognize Collaborative Efforts

Once you've identified your goals, it's time to build in methods to socialize and reward collaboration across your organization. That's where a gamification system like Bunchball Nitro can help. Gamification can help you drive consistent expectations and take the guesswork out of rewarding your employees. It works by layering over your existing systems and collecting data about the actions  you’d like to track. You can set the system to deliver rewards that encourage collaborative behavior, for example: 

  • Allowing team members to earn points for social sharing
  • Creating a system of levels that team members can earn by consistently sharing information and knowledge
  • Setting up group competitions or challenges that promote teamwork
  • Offering badges that your team members can display or share to help them build influence among their peers
  • Providing physical or virtual rewards for those who consistently collaborate

Healthy Competition can Increase Team Collaboration

Typical contests reward individual sales wins while overlooking those who support the efforts of others. Because gamification can measure any number of actions, it provides the opportunity to look beyond typical measures to create a sense of friendly competition around collaboration. Tallying results on public leaderboards can help leadership acknowledge and encourage collaborative efforts, reinforcing a positive, collaborative culture. 

Learn from the Success of Others

Here are a few examples of companies that have improved employee collaboration through gamification. 

  • T-Mobile integrated gamification to drive adoption of its T-Community social business environment by rewarding team members when they searched for information, posted new questions, answered questions from peers, or liked high-value content. As a result, more than 30,000 employees started using the system regularly, a 96% increase in participation that drove month-over-month improvement of call resolution rates, and customer satisfaction scores.
  • InterContinental Hotels Group needed to connect 900 hotel reps from 90 countries. With gamification, the company was able to improve knowledge of industry sectors and encourage cross-property and cross-geography collaboration and knowledge sharing.
  • Eloqua wanted to make Eloqua Topliners, their successful online community, even stronger. They used gamification to allow employees to earn points based on peer feedback about their contribution’s value and new levels by accumulating points for high-value activities. They also built the system to allow team members to share their success on social media and view leaderboards to see how they were doing in comparison to their peers. As a result, Eloqua Topliners was able to sustain a 55% increase in average active users while reducing technical support requests. 

Measure your results

Gamification allows you to see the results of your program and fine-tune them based on what truly motivates your teams. Encouraging collaboration within existing systems can help you improve a wide variety of collaborative metrics, including:

  • Increased social platform traffic and activity
  • Expanded quantity and quality of contributions
  • Enhanced usage of specific community platform functions
  • Higher engagement in formal and informal learning

By setting clear goals, building a system to reward collaborative efforts, and measuring results, you’ll build sustained collaboration that will lead to increased customer satisfaction and profits for your organization.

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