Five Gamification Techniques for Businesses
Gamification can help businesses reach objectives that are traditionally difficult to achieve by making tasks fun and rewarding for employees, and measurable for leadership. A gamification platform makes it easy by integrating with the existing systems your employees already use every day, automating game elements, and keeping track of statistics for you so that you can focus on setting goals and building the strategies that will get you there.
We've identified some common business challenges and paired them with gamification techniques that can help you overcome them.
Business Challenge One: Making Employee Training Stick
Gamification Technique: Utilize Points, Levels, and Rewards
A robust training program sets your employees up for success, but it can be challenging to find enough time or resources to do it right. As a result, new hires get bombarded with critical details all at once without much time to absorb the information before they need to use it.
Gamification of employee training can help make it more fun, and has been proven to help with retention and learning. According to a survey by TalentLMS, adding gamification elements to training increases motivation by 55% reduces feelings of boredom and lack of productivity by 36%. By utilizing traditional game mechanics like levels and points, gamification motivates and engages participants.
Business Challenge Two: Managing an Effective Employee Review Process
Gamification Technique: Real-Time, 360-Degree Feedback
Annual reviews can feel challenging and overwhelming for employees and managers alike. It’s tough to think through a year’s worth of performance all at once, and the lengthy process can take time away from your organization’s other critical goals.
The best way for employees to receive feedback is in the moment, helping them learn and grow as they go. Gamification allows you to build in a system of feedback and rewards all year long, gathered from all levels of your organization for a complete picture. It also provides a digital record of an employee’s progress that managers can reference at any time.
Business Challenge Three: Aligning Company Values
Gamification Technique: Rewards and Recognition that Reinforce Values
Too often, values are preached but not practiced in the workplace. One notable example of this comes from Enron, a company that crumbled in scandal and with its leaders serving time in jail. Their values were integrity, communication, respect, and excellence, but this was clearly not how their team behaved.
Values matter to your employees, but they quickly lose meaning when they aren’t consistently rewarded and reinforced. It’s demoralizing when employees see people who treat others terribly but happen to have high sales numbers getting promoted and rewarded while those who are team players go unnoticed.
Gamification allows you to build a system of recognition and rewards around values-driven actions, lending visibility to daily behaviors that typically happen behind the scenes. When employees see that your values are more than just words on a page and that there is something in it for them, they will begin to turn them into actions that will build a strong and consistent culture within your organization.
Business Challenge Four: Motivate Teams to Reach Goals
Gamification Technique: Friendly Competitions and Leaderboards
Need to help your team reach a sales or productivity goal? Much like sports can help athletes reach new heights, a little bit of friendly competition at work can help keep people focused and push them beyond what they thought was possible.
People are competitive by nature, so seeing how they are performing compared to others helps them stay engaged and work a bit harder to stay in the game.
Business Challenge Five: Share Progress with Leadership
Gamification Technique: Statistics and Reporting
Gamification platforms are built to track progress and engagement, helping you demonstrate the ROI of your investment. Since measurement is built into the system, it’s easy to see where teams are doing well and where some fine-tuning might be needed to keep things on track.
These are just a few examples that demonstrate how gamification techniques can help address business challenges. There are many other applications, from building customer loyalty, to helping with employee retention and engagement. Gamification platforms like Bunchball Nitro can be customized to help your organization measure and enhance progress toward nearly any goal.