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Improve Employee Productivity with Gamification

Improve Employee Productivity with Gamification

Aaron Moncreiff

01/24/2020

Are your employees as productive as you’d like them to be? With added distractions from smartphones to social media, most companies could use a strategy to keep employees on task to help boost profits and satisfy customers. 

Micromanaging and discipline may come to mind methods for making employees more productive, but they take a significant toll on morale, and the results are short-lived. Gamifying work tasks can help you realize lasting gains in productivity while also making a positive impact on your work culture and increasing employee engagement and loyalty. Using a gamification platform like Bunchball Nitro can help you build a system of positive reinforcement using methods that are universally motivating. It can also help you remove the guesswork, manual measurement, and inconsistency that can make work culture initiatives hard to manage. 

We’ve outlined some key points about why gamification works for increasing productivity, as well as a simple process to help you get started. 

Why gamification works for increasing employee productivity

Gamification can be an effective way to encourage and measure progress toward nearly any goal. And gamification platforms truly shine when it comes to impacting goals that can be hard to influence and measure long-term, like productivity.

Happy employees are productive employees

Studies repeatedly show that high-stress environments and unforgiving leadership result in employee disengagement over time. When you emphasize a culture of positive reinforcement and fun, employees naturally develop higher loyalty, engagement, and desire to perform. Gamification allows you to build a positive culture at your organization that leads to happier, more productive employees. 

Intrinsic motivators 

Gamification works by appealing to intrinsic motivators that are universally ingrained in human nature like autonomy, mastery, purpose, progress, and social interaction. These elements that have made games popular throughout history can be applied to motivate your workforce. 

For example, creating a simple system of points, levels, and rewards associated with completing daily tasks can help employees tap into intrinsic motivations. They feel a sense of mastery when they level up, progress as they earn points toward goals, and gain social interaction when peers and leadership reward them for their efforts.  

Incentives and positive reinforcement 

Gamification allows you to reward productive actions across your entire organization with consistency. When employees see what’s in it for them and begin to trust that leadership will reward their productivity, it will become natural for them to stay as productive as possible.  

How to use gamification to increase employee productivity 

Set your goals 

  • Like most things, an effective gamification strategy starts with identifying your goals. Here are a few helpful questions to ask yourself that can help you focus on the goals that make the most sense for your business. 
  • In the perfect world, what would productivity look like at your organization? 
  • How does ideal productivity differ from the current state?
  • What actions do your employees need to take to get there? 
  • Is there a specific target you’d like your teams to hit? 
  • What do you think is a realistic and achievable level of improvement? 
  • Does it make sense to set a single goal across the organization or a set of goals for different teams and individuals?

One great feature of Buchball Nitro’s gamification platform is that you can set personalized goals at the team or individual level. Setting goals that match abilities, experience and past performance can help ensure that your teams feel challenged, motivated, and set up for success. 

Consider the actions you’d like to measure 

Gamification platforms work by layering over the systems your employees already use every day and adding game elements that make tasks fun and rewarding for your teams and infinitely measurable for leadership. Once you set your goals, it’s time to think through the actions your employees take that would demonstrate the increase in productivity you are looking for. 

Are you looking to see increased entries in your CRM from your sales team? An increase in customer service responses? A certain number of tasks closed in a tracking system? Once you’ve decided which actions to measure, you can set up your gamification platform to start tracking progress. 

Build a system of meaningful rewards 

Deciding how to set up points, levels, badges, and rewards to keep your employees on track with consistent positive reinforcement is where you will really see your gamification strategy come to life. Being rewarded and recognized for a job well done will keep your employees engaged, make routine tasks more enjoyable, and help you reach your productivity goals. 

See how gamification boosted productivity at CooperVision® 

CooperVision®  leveraged Bunchball’s gamification platform to optimize their order fulfillment process. By appealing to intrinsic motivators and implementing leaderboards, missions, and badges, they saw a lasting 11% increase in production rates. 

Read the case study. 

Are you ready to get started? 

Gamification can help you build a long-term method for encouraging and tracking employee productivity in a positive way that doesn’t require constant nagging from your management team. When you switch from a system of high-stakes fear to one of positive reinforcement, you’ll also see your employee retention and engagement improve. We encourage you to learn more about Bunchball Nitro and consider how game dynamics can help you make progress toward some of your organization’s most challenging goals.

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