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Report from Recyclebank, ROI Research and Google Reveals the Impact of Gamification on Green Behaviors

Report from Recyclebank, ROI Research and Google Reveals the Impact of Gamification on Green Behaviors

Rajat Paharia

06/22/2011

Our friends at Recyclebank worked with ROI Research and Google Analytics to measure the efficacy of a gamified campaign called the “Green Your Home Challenge”. Lots of great data here - check out the Press Release and the White Paper.

http://www.prnewswire.com/news-releases/report-from-recyclebank-roi-research-and-google-reveals-the-impact-of-social-gaming-on-green-behaviors-124342579.html

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