Gamification news, tactics, case studies and more. The official blog of Bunchball.
Creating Brand Advocates in a Noisy World
It’s noisy out there. Your brand marketing efforts not only compete with those of your competitors, but also the tweets, posts, pins, video shares, likes, status updates and blogs that clog the digital zeitgeist.
So how do you cut through it all to create a clear, positive brand image among all the chatter? By creating brand advocates to tell your story for you.
Massively Powerful and Incredibly Easy, Nitro 5.0 is Here
People typically don’t think “enterprise software” and imagine a slick, consumer-friendly experience built for a generation that wants everything to be iPad easy.
After today, I expect that will change.
Because today we unveiled Nitro 5.0, Bunchball's next-generation gamification platform. And it's anything but typical.
The Tipping Point
It’s more exciting than ever to be in the gamification space. Having been at Bunchball for 3 ½ years, it’s been a bit overwhelming to watch the market catch fire - seemingly overnight. Of course, as with any “overnight sensation” the reality is there is a group of passionate, dedicated folks that have been at it for years before the market hit the “big time.” In this case, my co-workers at Bunchball have been bringing gamification to our satisfied customers for 6 plus years.
One of the reasons I believe we continue to grow rapidly is because the entire team is externally focused on helping our clients use gamification to solve problems, whether it be in the consumer or enterprise arena. We continue to invest in our world class technology platform Nitro to provide customers with a competitive advantage when deploying programs. Customer feedback is always welcome and our product team takes those suggestions and rapidly adds new functionality into our Nitro platform.
Insightful by Design
Tracking is overhead. Data point transactions are expensive. Measuring everything is a waste.
It's difficult to argue with these statements because they are all true, to an extent. Mountains of data are hard to climb (especially if you don't know what you're looking for, which we covered earlier HERE)!
I learned a lot during my time with great analytics organizations within Y&R and Universal McCann. We communicated statistically significant results on creative iterations (click-through rates and survey analyses), determined which media websites generated the highest CTRs and optimized campaigns until we achieved never-before-achieved CPCs (cost-per-conversion), but we rarely, if ever, saw the whole picture. In many cases, the media group wasn't tightly connected to the search team, the creative team didn't converse with the web development team, and the business group was not heard from. The lack of coordination itself ensured we were not optimized. This is not to say that expertise within each discipline was lacking. Each group performed to the best of their amazing capabilities, driving down costs for the clients while defending allocated budgets.
Using Gamification Best Practices to Achieve Personal Goals
It’s now February 2013; do you remember your New Year’s resolution? Did you even make one? Well, here are some of the most common:
1. Improve my general health
2. Get out of debt
3. Learn something new
4. Spend more time with my family
We make a lot of New Year's resolutions. Unfortunately, most of the time we fail. According to research by Psychologist Richard Wesiman, most people fail 88% of the time . Looking at the list above, there is a very high probability you’ve given yourself a set of similar goals, and based on the stats, you’ve probably had limited success.
Using good old common sense, here are few reasons why we have limited success:
Guest Post: Make Sure Your Gamification Doesn't Fall Flat
This post originally appeared on the official Bluewolf blog.
Applying gamification to the workplace can be an effective way to engage employees and increase morale within the company. Using game-like mechanics can encourage reps to follow the correct processes, collaborate more with associates, and keep track of goals and milestones both individually and for the department. Ensuring the engagement lasts requires additional consideration as to why games work in the first place—because they are fun. We like to play games because we gain satisfaction when playing them. Some people prefer trivia and puzzles, others like board games or cards, and some would choose race cars over tag. However, in the workplace, gamification commonly has one game that everyone must play. In that design we must consider the rewards the users will pursue to keep them engaged.
Bunchball Announces New Bunchball Nitro™ for IBM Connections
Today we’re announcing Bunchball Nitro™ for IBM Connections, the next generation of our purpose-built solution that applies proven game mechanics to help enterprises get the most from IBM Connections, a leading social collaboration platform.
Rolling-Out Gamification to the Enterprise: 13 Guidelines for 2013
If you launch a new enterprise gamification initiative in your organization, how will employees know it’s there? Use the following supporting techniques to educate employees and introduce them to the details of the newly gamified areas.
Gamification, Tailor Made
When it comes to gamification, success is about starting with objectives and then designing a tailor-made experience that will help you reach them. That experience needs to make sense for your business – and to your users.
The Swiss Army Knife of Salesforce.com Apps
I imagine it must be nearly impossible to manage a sizeable sales force, call center, or customer support group these days. In a struggling economy new clients are tough to come by and even tougher to hold on to and employees are constantly demanding new tools that will allow them to be more effective and efficient. C-Level executives are signing off on platforms like Salesforce.com with hopes these challenges will magically disappear.
If you are on the front lines as a SVP/VP Sales or Director of Sales Operations you understand first hand that this new tool is useless unless employees really buy into it. Anyone having issues with user adoption and sustained usage? Of course, as there is an adoption lifecycle for any new product.
At a recent Cloudforce event, I marveled at how many companies, including Bunchball, have developed applications that increase the business value of Salesforce.com. How can one possibly analyze all of these products and where would I start if it was me? I narrowed my list down to a few critical areas that I would investigate to gain more value from my Salesforce.com implementation: