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Gamification Blog

Gamification news, tactics, case studies and more. The official blog of Bunchball.

Mining the Data That Gamification Built

Joe Fisher


Every time a user of a gamified experience answers a question, shares an achievement, completes a mission or takes any action, they offer a glimpse into how effectively they’re selling, collaborating or learning.  When we add up those actions and view them over time, across an enterprise or throughout an entire industry, a picture emerges that allows us to measure and quantify just how gamification powers the Engaged Enterprise.

That’s why we created Bunchball Labs, the industry’s first research and analytics practice dedicated to measuring the business impact of gamification. The mission of Bunchball Labs is to quantify how gamification drives real-world business performance, improves sales and productivity, enhances customer loyalty, engages employees and partners, and helps employees reach workplace goals by improving skills and knowledge. 

Lipstick on a Supermodel – How Uber Could Leverage Gamification

Rob Mullany


The classic warning about putting "lipstick on a pig" has reached a level of cliché in the world of gamification. You can’t attend a conference with Gamification on the agenda and hope to avoid this ubiquitous metaphor. However, sometimes there is less discussion about the flipside of this scenario. How does the lipstick look on a certifiable supermodel?


Guest Post: Preventing Death by PowerPoint

Doug Landis


Special Guest Post from Doug Landis, VP of Sales Productivity, BOX

Back when we were planning the BOX 2012 sales conference, I was adamant that I didn’t want our sales team to succumb to that dreaded affliction of conference-goers everywhere: death by PowerPoint.

You know what I mean. Endless slides, presenters droning on and on, dim lighting enveloping a jet-lagged audience fighting to stay awake. No good ever comes from pummeling your best people into a slide-induced coma. And if you bore them to death, they’re not likely to take in and retain the information you plan to deliver.

So this year, we were determined to host an event that combined real learning with the engagement and relevance of a mobile-oriented experience. Upping the ante for our sales event was imperative for three main reasons:


You Built, They Came, Now What?

Chris Sullivan


Those of you who know me well, know that “patient” is not normally an adjective used when describing my demeanor.  As a matter of fact, extremely impatient is probably more like it.  Having worked in a sales-driven culture my entire career I prefer to be constantly moving from one meeting to the next, internal and external all day long.  Commuting and after work hours are used for following up and reporting back to management what I have been up to and what I plan to do next.

Now on AppExchange: Spark Sales Spotlighted in’s Social Enterprise Showcase

Ken Jones


If you visit’s all-new AppExchange today, you’ll find Bunchball’s Spark Sales app featured front and center as part of the AppExchange Social Enterprise Showcase. 

We’re thrilled to be featured so prominently within’s redesigned App Marketplace for the Social Enterprise. AppExchange is home to hundreds of cloud-based solutions that integrate with Salesforce, and it’s exciting to be one of only 14 apps spotlighted in the Social Enterprise Showcase.

When it comes to meeting the needs of the Social Enterprise, Bunchball and see things the same way. We both recognize that today’s organizations are looking for solutions that are collaborative, social and connected, because that’s how people want to work.

Guest Post: The Gamification of Employee Recognition: What You Need to Know

Nicole Powers


Special Guest Post from Nicole Powers, Digital Strategist for Maritz Motivation Solutions

Let’s start by acknowledging the obvious: engaged employees are more productive and profitable than non-engaged employees.

You probably already knew that.

What you may not know is the amount of research that has gone into proving this theory and how you can leverage gamification to act on it. This is not another fluffy blog post on the importance of employee recognition. This is an actionable methodology you can use to transform your business into a place of engagement.


You Want That Feedback. You NEED that Feedback!

Kevin Spier


I often talk about how we all desire reward, status, achievement, self-expression, and competition (or “comparatition,” but I’ll save that word for another post.)  Game designers actually  figured out a long time ago that they could address all of these desires through an appropriate mix of game mechanics to make experiences fun, enjoyable, and  - dare I say – addicting. They use game mechanics like points, badges, leveling, trophies, leaderboards, newsfeeds, and avatars to keep you playing Angry Birds, Farmville, or Call of Duty way past your bedtime.


Guest Post: Gamification and Crowdsourcing Meet Customer Service

Kristil Robarts


This post originally appeared on the official Bluewolf blog.

Why should your business pay the costs of customer service outsourcing when customers are willing to answer each other's questions for free?

You may have read the recent blog post from The Economist, Outsourcing is So Last Year, which describes a new customer service arena set to steal the thunder from customer service outsourcing: unsourcing. Unsourcing is a strategy that incentivizes customers to answer each other's service questions on social media platforms, reducing call center volume—and expenses—in the process.

Welcome Aboard Doug Dennerline!


An exciting announcement out of Bunchball headquarters last  week, as we added Silicon Valley veteran Doug Dennerline to our Board of Directors. Doug joins our talented and distinguished board (full list here), with plans to use his experience as President of SuccessFactors and Enterprise Sales Chief at Cisco to support Bunchball’s continued expansion into the enterprise.


Integration 101 – How to Sound Cool & Talk About REST APIs Like You Know What They Are

Rob Mullany


There’s a lot of talk these days about integration via REST API’s.  While it feels like everyone has agreed that REST APIs provide an easy means of integration (a good thing), it seems as though many business users still tune out the minute they hear “REST API,” quickly filing it into the “too technical for me to understand” category (a bad thing).