Gamification news, tactics, case studies and more. The official blog of Bunchball.
My 4 Big Takeaways from Dreamforce 2012
As I look back at Dreamforce 2012, it is very clear that Salesforce.com is a very different kind of company. A couple of things are very evident about the company named the Most Innovative Company for the past 2 years by Forbes – they know how to have fun and they take customer satisfaction to a level few other companies can dream of. Here are my four big takeaways from this year’s Dreamforce:
Winning Over a Reluctant Audience
Let’s face it. Online consumers today are a reluctant bunch: They resist targeted marketing campaigns, they ignore email offers, and they provide minimal feedback when asked.
So what are they doing when they’re not responding to your outreach efforts? They’re interacting with each other via consumer-focused social platforms. They’re looking for connections and experiences they trust and enjoy. What they’re not looking for is sanitized corporate messaging delivered via the same old, same old.
Don’t Just Shoot at Zombies: The ROI of Gamification
“But is our program making any money?”
You’d be surprised how many times in my career as a consumer loyalty consultant that a new client asked me that question. It was almost always followed up with “And please don’t tell us that its not.”
This scenario is common because many companies make the same critical misstep when measuring the impact of their customer loyalty programs. Namely, they spend hours pouring over data on enrollment, point earning, breakage and redemption trends, while often being clueless about the one metric that matters most – incremental revenue. This explains how a loyalty program can literally run for years without anyone at the sponsoring company being entirely sure whether it’s profitable.
Bunchball at Dreamforce 2012
Dreamforce 2012 is only days away and the Bunchball team is excited to converge on the Moscone Center at the Cloud Computing industry event of the year. Please make sure to visit Bunchball’s booth (#1409) as well as our presence in Bluewolf’s booth (#801) to see for yourself why Bunchball’s Nitro™ for Salesforce is featured on Salesforce.com’s AppExchange 2012 Social Apps Showcase and was the winner of AppQuest ’11. (Plus, you may even score one of these cool robots).
Mining the Data That Gamification Built
Every time a user of a gamified experience answers a question, shares an achievement, completes a mission or takes any action, they offer a glimpse into how effectively they’re selling, collaborating or learning. When we add up those actions and view them over time, across an enterprise or throughout an entire industry, a picture emerges that allows us to measure and quantify just how gamification powers the Engaged Enterprise.
That’s why we created Bunchball Labs, the industry’s first research and analytics practice dedicated to measuring the business impact of gamification. The mission of Bunchball Labs is to quantify how gamification drives real-world business performance, improves sales and productivity, enhances customer loyalty, engages employees and partners, and helps employees reach workplace goals by improving skills and knowledge.
Lipstick on a Supermodel – How Uber Could Leverage Gamification
The classic warning about putting "lipstick on a pig" has reached a level of cliché in the world of gamification. You can’t attend a conference with Gamification on the agenda and hope to avoid this ubiquitous metaphor. However, sometimes there is less discussion about the flipside of this scenario. How does the lipstick look on a certifiable supermodel?
Guest Post: Preventing Death by PowerPoint
Back when we were planning the BOX 2012 sales conference, I was adamant that I didn’t want our sales team to succumb to that dreaded affliction of conference-goers everywhere: death by PowerPoint.
You know what I mean. Endless slides, presenters droning on and on, dim lighting enveloping a jet-lagged audience fighting to stay awake. No good ever comes from pummeling your best people into a slide-induced coma. And if you bore them to death, they’re not likely to take in and retain the information you plan to deliver.
So this year, we were determined to host an event that combined real learning with the engagement and relevance of a mobile-oriented experience. Upping the ante for our sales event was imperative for three main reasons:
You Built, They Came, Now What?
Those of you who know me well, know that “patient” is not normally an adjective used when describing my demeanor. As a matter of fact, extremely impatient is probably more like it. Having worked in a sales-driven culture my entire career I prefer to be constantly moving from one meeting to the next, internal and external all day long. Commuting and after work hours are used for following up and reporting back to management what I have been up to and what I plan to do next.
Now on AppExchange: Spark Sales Spotlighted in Salesforce.com’s Social Enterprise Showcase
We’re thrilled to be featured so prominently within Salesforce.com’s redesigned App Marketplace for the Social Enterprise. AppExchange is home to hundreds of cloud-based solutions that integrate with Salesforce, and it’s exciting to be one of only 14 apps spotlighted in the Social Enterprise Showcase.
When it comes to meeting the needs of the Social Enterprise, Bunchball and Salesforce.com see things the same way. We both recognize that today’s organizations are looking for solutions that are collaborative, social and connected, because that’s how people want to work.
Guest Post: The Gamification of Employee Recognition: What You Need to Know
Special Guest Post from Nicole Powers, Digital Strategist for Maritz Motivation Solutions
Let’s start by acknowledging the obvious: engaged employees are more productive and profitable than non-engaged employees.
You probably already knew that.
What you may not know is the amount of research that has gone into proving this theory and how you can leverage gamification to act on it. This is not another fluffy blog post on the importance of employee recognition. This is an actionable methodology you can use to transform your business into a place of engagement.