Gamification news, tactics, case studies and more. The official blog of Bunchball.
Guest Post: Salesforce.com says Marketing Cloud. I Say Social Cloud.
This post originally appeared on the official Bluewolf blog.
What’s been going on around Social within the Salesforce ecosystem? Last month, there were some big announcements at Dreamforce that we’re all eager to get started on:
1. Marketing Cloud
Salesforce CRM has proven itself on the sales and service parts of of the enterprise. Enter the artfully named Marketing Cloud. It fits nicely into the Salesforce.com CRM suite of apps—the final piece of the customer lifecycle puzzle.
The Marketing Cloud is an integrated solution of two very powerful tools - social marketing solution Buddy Media and listening platform Radian6. At its most basic, the former helps marketing ‘push’ content and establish its brand presence. The latter provides a listening hub for marketing and the ability (via the Social Hub) to push social posts across departments within Salesforce. In truth, what salesforce.com announced was a nice integration of Social apps—it would be much more accurately named the Social Cloud.
The suite is not going to wipe out the use of other stand alone social management tools. For example, many social media teams that use Buddy Media—who are thrilled about the integration with Radian6—still use the Twitter interface to respond to their community, and/or Hootsuite to schedule tweets.
Making it Happen with Digital Strategy
"Execution is the ability to mesh strategy with reality, align people with goals, and achieve the promised results."
— Larry Bossidy, Execution: The Discipline of Getting Things Done
I often turn to this quote when I'm asked to explain what we do. One of the most important functions of the Digital Strategy Team here at Bunchball is to help our clients put a plan together on which they can execute. We help our clients take the broad promise of gamification and apply that toolset in the service of a specific goal, within a particular environment. There's never a lack of great ideas going into a project and we're here to help our clients take those inspired concepts and turn them into actionable plans. So at the start of an engagement, we move swiftly from theory and strategy to the component tactics which serve the project vision.
In the transition from idea to action, the following recommendations will help you lay a foundation to successfully execute on your gamification project.
Getting Ready to Jive
For the remaining few not familiar, Jive Software is one of the world's leading social business platforms. Jive allows the enterprise to engage employees, partners and customers in a social community. Jive works because it brings together the best features of a social network, collaboration software, community software, and social media monitoring.
That’s why Bunchball introduced Nitro for Jive. Powered by the industry-leading Nitro gamification engine, Nitro for Jive helps Jive users get the most from this innovative social business platform by using game mechanics to increase engagement and productivity. Nitro for Jive is an integrated, add-on module for Jive and uses incentives tailored for both individuals and specific groups of users.
Next week/this week, we look forward to bringing our product to Jive Software’s annual user conference - JiveWorld12.
Analyze it and Optimize it!
"Set it and forget it," great for ease in the kitchen, horrible for your engagement program. Despite all levels of discernment, consternation and effort put into the design of your program, it was still built on assumptions about how the audience will react to various stimuli. Developers and creative resources are often stretched to the limit in order to launch a multi-faceted program and the kickoff is often seen as the proof point of success. "Look at my shiny new site with engaging content and varied experiences. It's awesome." Success!
While there is a great sense of pride that should be shared amongst team members when launching a program, opening simply is not the measure of success. Ask the restaurant business... In my opinion, the best part of launching a program is getting to test if, how and why it works. Don't be deterred by not hitting the jackpot immediately out of the box. Roll up your sleeves and optimize!
My 4 Big Takeaways from Dreamforce 2012
As I look back at Dreamforce 2012, it is very clear that Salesforce.com is a very different kind of company. A couple of things are very evident about the company named the Most Innovative Company for the past 2 years by Forbes – they know how to have fun and they take customer satisfaction to a level few other companies can dream of. Here are my four big takeaways from this year’s Dreamforce:
Winning Over a Reluctant Audience
Let’s face it. Online consumers today are a reluctant bunch: They resist targeted marketing campaigns, they ignore email offers, and they provide minimal feedback when asked.
So what are they doing when they’re not responding to your outreach efforts? They’re interacting with each other via consumer-focused social platforms. They’re looking for connections and experiences they trust and enjoy. What they’re not looking for is sanitized corporate messaging delivered via the same old, same old.
Don’t Just Shoot at Zombies: The ROI of Gamification
“But is our program making any money?”
You’d be surprised how many times in my career as a consumer loyalty consultant that a new client asked me that question. It was almost always followed up with “And please don’t tell us that its not.”
This scenario is common because many companies make the same critical misstep when measuring the impact of their customer loyalty programs. Namely, they spend hours pouring over data on enrollment, point earning, breakage and redemption trends, while often being clueless about the one metric that matters most – incremental revenue. This explains how a loyalty program can literally run for years without anyone at the sponsoring company being entirely sure whether it’s profitable.
Bunchball at Dreamforce 2012
Dreamforce 2012 is only days away and the Bunchball team is excited to converge on the Moscone Center at the Cloud Computing industry event of the year. Please make sure to visit Bunchball’s booth (#1409) as well as our presence in Bluewolf’s booth (#801) to see for yourself why Bunchball’s Nitro™ for Salesforce is featured on Salesforce.com’s AppExchange 2012 Social Apps Showcase and was the winner of AppQuest ’11. (Plus, you may even score one of these cool robots).
Mining the Data That Gamification Built
Every time a user of a gamified experience answers a question, shares an achievement, completes a mission or takes any action, they offer a glimpse into how effectively they’re selling, collaborating or learning. When we add up those actions and view them over time, across an enterprise or throughout an entire industry, a picture emerges that allows us to measure and quantify just how gamification powers the Engaged Enterprise.
That’s why we created Bunchball Labs, the industry’s first research and analytics practice dedicated to measuring the business impact of gamification. The mission of Bunchball Labs is to quantify how gamification drives real-world business performance, improves sales and productivity, enhances customer loyalty, engages employees and partners, and helps employees reach workplace goals by improving skills and knowledge.
Lipstick on a Supermodel – How Uber Could Leverage Gamification
The classic warning about putting "lipstick on a pig" has reached a level of cliché in the world of gamification. You can’t attend a conference with Gamification on the agenda and hope to avoid this ubiquitous metaphor. However, sometimes there is less discussion about the flipside of this scenario. How does the lipstick look on a certifiable supermodel?