Gamification news, tactics, case studies and more. The official blog of Bunchball.
Don’t Just Shoot at Zombies: The ROI of Gamification
“But is our program making any money?”
You’d be surprised how many times in my career as a consumer loyalty consultant that a new client asked me that question. It was almost always followed up with “And please don’t tell us that its not.”
This scenario is common because many companies make the same critical misstep when measuring the impact of their customer loyalty programs. Namely, they spend hours pouring over data on enrollment, point earning, breakage and redemption trends, while often being clueless about the one metric that matters most – incremental revenue. This explains how a loyalty program can literally run for years without anyone at the sponsoring company being entirely sure whether it’s profitable.
Bunchball at Dreamforce 2012
Dreamforce 2012 is only days away and the Bunchball team is excited to converge on the Moscone Center at the Cloud Computing industry event of the year. Please make sure to visit Bunchball’s booth (#1409) as well as our presence in Bluewolf’s booth (#801) to see for yourself why Bunchball’s Nitro™ for Salesforce is featured on Salesforce.com’s AppExchange 2012 Social Apps Showcase and was the winner of AppQuest ’11. (Plus, you may even score one of these cool robots).
Mining the Data That Gamification Built
Every time a user of a gamified experience answers a question, shares an achievement, completes a mission or takes any action, they offer a glimpse into how effectively they’re selling, collaborating or learning. When we add up those actions and view them over time, across an enterprise or throughout an entire industry, a picture emerges that allows us to measure and quantify just how gamification powers the Engaged Enterprise.
That’s why we created Bunchball Labs, the industry’s first research and analytics practice dedicated to measuring the business impact of gamification. The mission of Bunchball Labs is to quantify how gamification drives real-world business performance, improves sales and productivity, enhances customer loyalty, engages employees and partners, and helps employees reach workplace goals by improving skills and knowledge.
Lipstick on a Supermodel – How Uber Could Leverage Gamification
The classic warning about putting "lipstick on a pig" has reached a level of cliché in the world of gamification. You can’t attend a conference with Gamification on the agenda and hope to avoid this ubiquitous metaphor. However, sometimes there is less discussion about the flipside of this scenario. How does the lipstick look on a certifiable supermodel?
Guest Post: Preventing Death by PowerPoint
Back when we were planning the BOX 2012 sales conference, I was adamant that I didn’t want our sales team to succumb to that dreaded affliction of conference-goers everywhere: death by PowerPoint.
You know what I mean. Endless slides, presenters droning on and on, dim lighting enveloping a jet-lagged audience fighting to stay awake. No good ever comes from pummeling your best people into a slide-induced coma. And if you bore them to death, they’re not likely to take in and retain the information you plan to deliver.
So this year, we were determined to host an event that combined real learning with the engagement and relevance of a mobile-oriented experience. Upping the ante for our sales event was imperative for three main reasons:
You Built, They Came, Now What?
Those of you who know me well, know that “patient” is not normally an adjective used when describing my demeanor. As a matter of fact, extremely impatient is probably more like it. Having worked in a sales-driven culture my entire career I prefer to be constantly moving from one meeting to the next, internal and external all day long. Commuting and after work hours are used for following up and reporting back to management what I have been up to and what I plan to do next.
Now on AppExchange: Spark Sales Spotlighted in Salesforce.com’s Social Enterprise Showcase
We’re thrilled to be featured so prominently within Salesforce.com’s redesigned App Marketplace for the Social Enterprise. AppExchange is home to hundreds of cloud-based solutions that integrate with Salesforce, and it’s exciting to be one of only 14 apps spotlighted in the Social Enterprise Showcase.
When it comes to meeting the needs of the Social Enterprise, Bunchball and Salesforce.com see things the same way. We both recognize that today’s organizations are looking for solutions that are collaborative, social and connected, because that’s how people want to work.
You Want That Feedback. You NEED that Feedback!
I often talk about how we all desire reward, status, achievement, self-expression, and competition (or “comparatition,” but I’ll save that word for another post.) Game designers actually figured out a long time ago that they could address all of these desires through an appropriate mix of game mechanics to make experiences fun, enjoyable, and - dare I say – addicting. They use game mechanics like points, badges, leveling, trophies, leaderboards, newsfeeds, and avatars to keep you playing Angry Birds, Farmville, or Call of Duty way past your bedtime.
Guest Post: Gamification and Crowdsourcing Meet Customer Service
Why should your business pay the costs of customer service outsourcing when customers are willing to answer each other's questions for free?
You may have read the recent blog post from The Economist, Outsourcing is So Last Year, which describes a new customer service arena set to steal the thunder from customer service outsourcing: unsourcing. Unsourcing is a strategy that incentivizes customers to answer each other's service questions on social media platforms, reducing call center volume—and expenses—in the process.
Welcome Aboard Doug Dennerline!
An exciting announcement out of Bunchball headquarters last week, as we added Silicon Valley veteran Doug Dennerline to our Board of Directors. Doug joins our talented and distinguished board (full list here), with plans to use his experience as President of SuccessFactors and Enterprise Sales Chief at Cisco to support Bunchball’s continued expansion into the enterprise.