Gamification news, tactics, case studies and more. The official blog of Bunchball.
Nitro: A Social Media Marketing OS?
I really feel for folks who are trying to separate the wheat from the chaff in the social media marketing space. Not only is the amount of categories overwhelming but the number of competitors vying for attention in each category is extensive as well.
4 Lessons to Learn from Foursquare’s Gamification Missteps
I’m the Mayor of Bunchball St. Louis and no one cares.
A few months ago exactly two people cared -- 1) me and 2) fellow Bunchballer Kyle Clark. As the sole members of the St. Louis-based Bunchball contingent, we battled on Foursquare for months to earn and retain that coveted title. I won it, then he won it, then I won it back, then…well, then we both just lost interest.
7 CRM Gamification Strategies: How Psychology Increases Sales
The following is reprinted with permission from Innoveer's CRM Insights
GSummit 2012 Wrap Up – No Excuses!
I Nearly Died Trying to be Bad Ass. Here’s What it Taught Me About Gamification…
I can’t put my finger on exactly which point during my grueling, masochistic, 12+ mile trot through hell that I had…well, let’s just call it a realization.
Plug and Play Gamification is Here!
Why Every Publisher Needs An Engagement Server
It’s been almost 20 years since the first newspapers, magazines, television stations, radio stations and other traditional publications started producing digital versions of their offline properties. Those media properties that launched in the early to mid-90’s had it made: while the total online audience was only a fraction of what it is today, there weren’t many places on the web for early internet adopters to visit, so when a visitor found the rare site that actually had some decent content, they tended to stick around.
Motivating Your Audience: It’s All About the Data!
Who are you trying to motivate every day?
Finding the "So What!?!"
The a-ha moment. Epiphany. Insight. What’s the secret sauce? Is there a secret sauce? Here’s what I think. Meaningful insight is not generally found by accident, or without systematic tracking in place.
If Winning Isn't Everything, Then What Is?
Topping the leaderboard. Being first to complete a mission. Earning the most points. Much of the current talk around enterprise gamification understandably focuses on competition and status as the primary human drivers of an effective gamified experience inside corporations.