Gamification news, tactics, case studies and more. The official blog of Bunchball.
Loyalty Expo Postmortem: Evolution of an Industry
Even as companies say they plan to invest strongly in their loyalty programs this year, consumers say they are valuing them less. The need to bridge that gap is the loyalty industry’s biggest challenge, and its best opportunity.
Why Gamification Is the Exact Opposite of What You Think It Is
It’s an understandable perception: you hear the word gamification, and when pronounced correctly [gay-muh-fi-kay-shuhn], the word “game” slaps you right in the face. It must be about making games and playing and having fun, right?
Guest Post: Gamifying Social Collaboration: How we did it at Bluewolf
You’ve heard it all before. And you recognize the business value. But how do you implement the idea of “Going Social” at your company?
Youth Development and Gamification | Hopeworks 'N Camden
Enterprise Gamification - The Gen Y Factor
Yesterday we released our latest white paper, “Enterprise Gamification - The Gen Y Factor”. It discusses the characteristics from games that are important for businesses to understand - particularly for Gen Y, but applicable to everyone, and then walks through 3 case studies including Microsoft’s Ribbon Hero 2, SAP’s Community Network, and Nitro for Salesforce.
Millennials And Game Play
Nick Shore, Senior Vice President of Strategic Consumer Insights and Research at MTV (a Bunchball customer), discusses the relationship between Millennials and game play.
Enterprise 2.0 Conference
They just posted the video of the Motivation 2.0 (Enterprise #Gamification) panel from the Enterprise 2.0 Conference in Santa Clara on 11/16/2011. It was a really good panel, with Gabe Zichermann moderating and myself, Megan Casey from Squidoo and Mario Herger from SAP.
Sharding (Gamification Server Engineering)
Kyle Vigen, cybernetic Bunchball engineer from the future, blogs about sharding
Bunchball brings gamification to Adobe’s digital marketing suite | VentureBeat
It’s not as sexy as landing Playboy as a customer. But Bunchball is moving further into enterprises with its gamification technology, which makes non-game web sites more interesting by making them game-like. Today, Bunchball is integrating gamification analytics into Adobe’s Digital Marketing Suite.